kgeiger's picture
7179 pencils

I'm sorry, but I think that's one stupid line.

marcel7's picture
996 pencils

Oh my god...

annasamara's picture
79 pencils

I think it works. This is a "style" for this guise. Their labels are "hand drawn".
It is all rustic and hand made.

The type is ugly, I agree. But it fits with the rest of the advertising this guise put out.
I do wonder, how much it cost them :)

Annya A.Uslontseva
Graphic Designer


Dale's picture
370 pencils

It is a stupid line and sadly it is one of the best of series because it relates to the beer shown. But if you don't know Rogue and their star, it just reads as a bizarre political philosophy or forced copy.

I used to live in Nevada and did some work with casinos and I still scratch my head when seeing ads out of Vegas. It could be so much better and it's a shame that it's not.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

SeanMartin's picture

Actually, if they'd turned the bottles a little more so you could see the labels, it would have helped enormously -- for example, the "Man does not live by red wine alone" one is for "Holy Ale", which you can catch only if you look hard at what's going on.

The headlines do need some work, that's for sure. But I dont find these the lost cause everyone else does. I'd send them back for some tightening and a reshoot (or maybe some good Photoshop work) to get those labels visible. But some of the thoughts are clever and deserve slightly more than the comments here seem to warrant.


No, I am not a media buyer.

missed my turn's picture
missed my turn
426 pencils

I'd just go ahead and go back to the drawing board. These are bad.

Guest's picture

Nice info! Very cool post.I have looked over your blog a few times and I love it.

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