Breeze with Comfort: Mum

Huggably soft.

Advertising Agency: Lowe & Partners, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Art Director / Copywriter: Kavin Sitsayanaren
Agency Producer: Nuch Lertviwatchai
Photographer: Nok Pipattungjul
Photographer: Anuchai Secharunputong

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11 comments

shekhar zinge's picture
shekhar zinge
149 pencils

confusing..
so the mother is not using the product, or its only for kids

MidasTouch's picture
MidasTouch
1024 pencils

Strange visual.
So soft that you would actually hug yourself... I never would have thought that :/

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

atb2005's picture
atb2005
13567 pencils

The multiple hands approach - albeit creepy - worked for me in this campaign
http://www.coloribus.com/adsarchive/prints/hiv-test-couch-13437255/

Boxey's picture
Boxey
8885 pencils

More people hugging themselves. What's it been, a week?

Manoma's picture
Manoma
1093 pencils

Too complicated for me...
I wondered why he had so long arms !

luispiter's picture
luispiter
2756 pencils

me gusta... jajaja

nerio's picture
nerio
166 pencils

took me about 20 seconds to understand this... kinda creepy

AKesseli's picture
AKesseli
210 pencils

It's great but they really should've used a picture of the people hugging themselves, not try to photoshop it in. Result = odd vibe/horror movie.

ace85le's picture
ace85le
3939 pencils

Very forced and didnt work for me. This whole campaign is confusing.

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Marieciriaco's picture
Marieciriaco
2 pencils

Interesting but a bit complicated :P

Marie
my site

visualsurgeon's picture
visualsurgeon
86 pencils

adding extra 2 hands diverted into complicated direction.

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