Huggably soft.
Advertising Agency: Lowe & Partners, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Art Director / Copywriter: Kavin Sitsayanaren
Agency Producer: Nuch Lertviwatchai
Photographer: Nok Pipattungjul
Photographer: Anuchai Secharunputong
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12 Comments
Interesting visuals. So soft that a person actually wants to hug themselves although they are already being hugged. Mmmmmm... not too sure about these.
confusing..
so the mother is not using the product, or its only for kids
Strange visual.
So soft that you would actually hug yourself... I never would have thought that :/
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
The multiple hands approach - albeit creepy - worked for me in this campaign
http://www.coloribus.com/adsarchive/prints/hiv-test-couch-13437255/
More people hugging themselves. What's it been, a week?
Too complicated for me...
I wondered why he had so long arms !
me gusta... jajaja
www.barcreativo.com
took me about 20 seconds to understand this... kinda creepy
It's great but they really should've used a picture of the people hugging themselves, not try to photoshop it in. Result = odd vibe/horror movie.
Very forced and didnt work for me. This whole campaign is confusing.
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www.scorchidentity.com
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Interesting but a bit complicated :P
Marie
my site
adding extra 2 hands diverted into complicated direction.