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Orange Juice

Agency: 
Published/Aired: 
June 2012
Description: 

Stains have evolved

Advertising Agency: Lowe, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Creative Director: Lisa Glasgow
Art Directors: Liong Khoon Kiat, Loh Seow Khian
Account Director: Ranjit Jathanna
Agency Producer: Dionne Yau
Photographer: Jeremy Wong / Nemesis Picture
Retoucher: Suon Oon / Wishing Well

Comments (11)

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Highest Rated

king7ven's picture
king7ven
Activity Score 108

good enough for 10 years before.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's really clever and yes it's quite sad that orange drinks contain so much trash. However, despite this insight, the ad fails to do anything with it. 'Stains have evolved', just leaves a door open, begging to have it completed with a great tagline that says 'and so have we', with something to prove it.

talkingisfree's picture
talkingisfree
Activity Score 2710

agreed

kleenex's picture
kleenex
Activity Score 43349

You nailed it.

Troll's picture
Troll
Activity Score 672

I disagree. Ads don't have to spell everything out. People make the connection, hence the accolades.
I have been very impressed with the judging of the print category. The outdoor is a joke.

AD-rian's picture
AD-rian
Activity Score 261

Indeed.

Shawali's picture
Shawali
Activity Score 8442

A so what campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

salil.sharma's picture
salil.sharma
Activity Score 2428

copy is not cleared
mirage with background
BUT
concept is good

Designer Don't Do Different Things
They Do Things Differently

Chrome's picture
Chrome
Activity Score 32

Good insight but execution is boring

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Machas ! adeus! boa idéia!

clearsky1989's picture
clearsky1989
Activity Score 429

What a brilliant insight and such a sad execution

king7ven's picture
king7ven
Activity Score 108

good enough for 10 years before.

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