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Agency: 
Published/Aired: 
May 2011
Description: 

Huggably soft.

Advertising Agency: Lowe & Partners, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Art Director / Copywriter: Kavin Sitsayanaren
Agency Producer: Nuch Lertviwatchai
Photographer: Nok Pipattungjul
Photographer: Anuchai Secharunputong

Comments (11)

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Highest Rated

visualsurgeon's picture
visualsurgeon
Activity Score 86

adding extra 2 hands diverted into complicated direction.

shekhar zinge's picture
shekhar zinge
Activity Score 149

confusing..
so the mother is not using the product, or its only for kids

MidasTouch's picture
MidasTouch
Activity Score 1024

Strange visual.
So soft that you would actually hug yourself... I never would have thought that :/

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

atb2005's picture
atb2005
Activity Score 13557

The multiple hands approach - albeit creepy - worked for me in this campaign
http://www.coloribus.com/adsarchive/prints/hiv-test-couch-13437255/

Boxey's picture
Boxey
Activity Score 8881

More people hugging themselves. What's it been, a week?

Manoma's picture
Manoma
Activity Score 1108

Too complicated for me...
I wondered why he had so long arms !

luispiter's picture
luispiter
Activity Score 2756

me gusta... jajaja

nerio's picture
nerio
Activity Score 166

took me about 20 seconds to understand this... kinda creepy

AKesseli's picture
AKesseli
Activity Score 210

It's great but they really should've used a picture of the people hugging themselves, not try to photoshop it in. Result = odd vibe/horror movie.

ace85le's picture
ace85le
Activity Score 3935

Very forced and didnt work for me. This whole campaign is confusing.

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Marieciriaco's picture
Marieciriaco
Activity Score 2

Interesting but a bit complicated :P

Marie
my site

visualsurgeon's picture
visualsurgeon
Activity Score 86

adding extra 2 hands diverted into complicated direction.

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