Breeze Liquid: Orange Juice

Stains have evolved

Advertising Agency: Lowe, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Creative Director: Lisa Glasgow
Art Directors: Liong Khoon Kiat, Loh Seow Khian
Account Director: Ranjit Jathanna
Agency Producer: Dionne Yau
Photographer: Jeremy Wong / Nemesis Picture
Retoucher: Suon Oon / Wishing Well

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

That's really clever and yes it's quite sad that orange drinks contain so much trash. However, despite this insight, the ad fails to do anything with it. 'Stains have evolved', just leaves a door open, begging to have it completed with a great tagline that says 'and so have we', with something to prove it.

talkingisfree's picture
2572 pencils


kleenex's picture
26978 pencils

You nailed it.

Troll's picture
612 pencils

I disagree. Ads don't have to spell everything out. People make the connection, hence the accolades.
I have been very impressed with the judging of the print category. The outdoor is a joke.

AD-rian's picture
261 pencils


Shawali's picture
8391 pencils

A so what campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

salil.sharma's picture
2278 pencils

copy is not cleared
mirage with background
concept is good

Chrome's picture
32 pencils

Good insight but execution is boring

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Machas ! adeus! boa idéia!

clearsky1989's picture
429 pencils

What a brilliant insight and such a sad execution

king7ven's picture
103 pencils

good enough for 10 years before.

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