Breeze Liquid: Orange Juice
Stains have evolved
Advertising Agency: Lowe, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Creative Director: Lisa Glasgow
Art Directors: Liong Khoon Kiat, Loh Seow Khian
Account Director: Ranjit Jathanna
Agency Producer: Dionne Yau
Photographer: Jeremy Wong / Nemesis Picture
Retoucher: Suon Oon / Wishing Well
11 comments
That's really clever and yes it's quite sad that orange drinks contain so much trash. However, despite this insight, the ad fails to do anything with it. 'Stains have evolved', just leaves a door open, begging to have it completed with a great tagline that says 'and so have we', with something to prove it.
http://jackmancer.com/
http://twitter.com/jackmancer/
agreed
You nailed it.
I disagree. Ads don't have to spell everything out. People make the connection, hence the accolades.
I have been very impressed with the judging of the print category. The outdoor is a joke.
@TrollusMaximus
http://www.behance.net/trollus_maximus
Indeed.
A so what campaign.
No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094
copy is not cleared
mirage with background
BUT
concept is good
Good insight but execution is boring
Machas ! adeus! boa idéia!
What a brilliant insight and such a sad execution
good enough for 10 years before.