Breeze Liquid: Ketchup
Average: 9 (40 votes)

Stains have evolved

Advertising Agency: Lowe, Singapore
Chief Creative Officers: Dominic Stallard, Clinton Manson
Creative Director: Lisa Glasgow
Art Directors: Liong Khoon Kiat, Loh Seow Khian
Account Director: Ranjit Jathanna
Agency Producer: Dionne Yau
Photographer: Jeremy Wong / Nemesis Picture
Retoucher: Suon Oon / Wishing Well

6 comments

vlwk's picture
156 pencils
vlwk

Pretty clever campaign. Resonates pretty well. I'd change the cop though, something that says what the product does, in this case fighting new strains of stains.

Fernando Fernandes's picture
1372 pencils
Fernando Fernandes

grande série! parabéns!

clearsky1989's picture
413 pencils
clearsky1989

What a brilliant insight and such a sad execution

mareanx's picture
175 pencils
mareanx

incredible stuff. Like the concept and execution!!

gonniethegon's picture
102 pencils
gonniethegon

Smart. Congratulations!

rayanSwan's picture
34 pencils
rayanSwan

good