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Comments (27)

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Highest Rated

ramesses's picture
ramesses
Activity Score 16

oh!god!!can't get it !!!what's the point????i have notice the sleeve!but??? so what?

Nim's picture
Nim

Hey!! very nice and it's worked.

Guest commenter's picture
Guest commenter

done before, on ads of the world

sakibafridi's picture
sakibafridi
Activity Score 167

That USA package is distracting. I started looking there for the product initially but then saw the sleeve.

ricklongo's picture
ricklongo
Activity Score 1244

Agreed! The idea is great, but the excecution is definitely lacking.

NatalieM's picture
NatalieM
Activity Score 1685

Yes, I thought USA was the stain remover. Apparently it's not! Needs some tweaking.

theanc's picture
theanc
Activity Score 2783

I also agreed. I was thinking that it was a an ad for stain remover.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

yeah totally agree!

Anabel's picture
Anabel
Activity Score 46

i agree. the usa package got my eye. could be better.

adman13's picture
adman13

Shite. This has scam written all over.

Madvertiser's picture
Madvertiser

Where does the writing on the sleeve have any relation to anything else in this ad... there is way too much shit going on here

Guest commenter's picture
Guest commenter

I seen campaign like this before. I'm not sure it is the samd brand or not?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Me, too.
I remember seeing a VERY similar idea for a laundry detergent ad before.
It could've been on this web site. Not sure. But the visual seems very familiar.

ahpitt's picture
ahpitt
Activity Score 342

Here is the links:

http://adsoftheworld.com/media/print/breeze_excel_sale

http://adsoftheworld.com/media/print/breeze_excel_map?size=_original

Recalling the brand to me, as I remember the idea not the brand.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Yep, that's it!

Thai ad lover's picture
Thai ad lover

for all the people here who mistakenly think that the 'USA' thing is distracting or is over-emphasized, that's the point. First of all, it's NOT 'USA' it's just the Thai lettering design for the brand BREEZE, a washing detergent. That's the point of focusing on that product in the shopping basket, because that's what it's trying to sell.

the language barrier's just confusing you cuz the typography looks too much like the word USA.

Thai ad lover's picture
Thai ad lover

for all the confused people here, that product there that looks like it says 'USA' does NOT. it's just a Thai lettering design that says 'BREEZE', a washing detergent. that's the reason the Breeze image is so emphasized. it's just that the Thai typography makes it look more like 'USA', which makes it distracting to those who don't read Thai.

Thai ad lover's picture
Thai ad lover

for all the confused people here, that product there that looks like it says 'USA' does NOT. it's just a Thai lettering design that says 'BREEZE', a washing detergent. that's the reason the Breeze image is so emphasized. it's just that the Thai typography makes it look more like 'USA', which makes it distracting to those who don't read Thai.

Alp Arslan's picture
Alp Arslan
Activity Score 33

very very good...

Guest commenter's picture
Guest commenter

Great ad, but...

if the product is already in the shopping basket, the name on the list should be crossed, isn't it?

Guest commenter's picture
Guest commenter

As I remember, this work and the old one in this link
http://adsoftheworld.com/media/print/breeze_excel_sale
had done by the same creative team.

I like this one.

BozzaNova's picture
BozzaNova
Activity Score 49

ha ha

so funny about the comment about 'USA' tag on the product and about 'done'.
especially the comment about 'done'. didn't you have a look at all that it's from the same agency and the same team?

Guest commenter's picture
Guest commenter

Wrong hands! too much...

konekt's picture
konekt
Activity Score 60

could work if the hand was reaching the product actually. nice idea though.

cosmic boy's picture
cosmic boy

YAWN

sherlock's picture
sherlock
Activity Score 4

Why is the copy in English? If this is a real Thai ad campaign aimed at Thais, who speak and read Thai 99% of the time..shouldn't the copy be in Thai?? Understand your market, or you'll get found out.

baraguzzy's picture
baraguzzy
Activity Score 75

very very good...

ramesses's picture
ramesses
Activity Score 16

oh!god!!can't get it !!!what's the point????i have notice the sleeve!but??? so what?

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