Advertising Agency: Lowe Bangkok, Thailand
Regional Creative Directors: Dominic Stallard
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Nuch Lertviwatchai
Photographer: Anuchai Secharunputong
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27 Comments
Hey!! very nice and it's worked.
done before, on ads of the world
That USA package is distracting. I started looking there for the product initially but then saw the sleeve.
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http://www.sakibafridi.com
Agreed! The idea is great, but the excecution is definitely lacking.
Yes, I thought USA was the stain remover. Apparently it's not! Needs some tweaking.
-Natalie
http://www.nataliemarion.com
I also agreed. I was thinking that it was a an ad for stain remover.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
yeah totally agree!
www.wordsofbabel.blogspot.com
i agree. the usa package got my eye. could be better.
Shite. This has scam written all over.
Where does the writing on the sleeve have any relation to anything else in this ad... there is way too much shit going on here
I seen campaign like this before. I'm not sure it is the samd brand or not?
Me, too.
I remember seeing a VERY similar idea for a laundry detergent ad before.
It could've been on this web site. Not sure. But the visual seems very familiar.
Here is the links:
http://adsoftheworld.com/media/print/breeze_excel_sale
http://adsoftheworld.com/media/print/breeze_excel_map?size=_original
Recalling the brand to me, as I remember the idea not the brand.
Yep, that's it!
for all the people here who mistakenly think that the 'USA' thing is distracting or is over-emphasized, that's the point. First of all, it's NOT 'USA' it's just the Thai lettering design for the brand BREEZE, a washing detergent. That's the point of focusing on that product in the shopping basket, because that's what it's trying to sell.
the language barrier's just confusing you cuz the typography looks too much like the word USA.
for all the confused people here, that product there that looks like it says 'USA' does NOT. it's just a Thai lettering design that says 'BREEZE', a washing detergent. that's the reason the Breeze image is so emphasized. it's just that the Thai typography makes it look more like 'USA', which makes it distracting to those who don't read Thai.
for all the confused people here, that product there that looks like it says 'USA' does NOT. it's just a Thai lettering design that says 'BREEZE', a washing detergent. that's the reason the Breeze image is so emphasized. it's just that the Thai typography makes it look more like 'USA', which makes it distracting to those who don't read Thai.
very very good...
Great ad, but...
if the product is already in the shopping basket, the name on the list should be crossed, isn't it?
As I remember, this work and the old one in this link
http://adsoftheworld.com/media/print/breeze_excel_sale
had done by the same creative team.
I like this one.
ha ha
so funny about the comment about 'USA' tag on the product and about 'done'.
especially the comment about 'done'. didn't you have a look at all that it's from the same agency and the same team?
Wrong hands! too much...
could work if the hand was reaching the product actually. nice idea though.
YAWN
Why is the copy in English? If this is a real Thai ad campaign aimed at Thais, who speak and read Thai 99% of the time..shouldn't the copy be in Thai?? Understand your market, or you'll get found out.
very very good...
oh！god！！can't get it ！！！what's the point？？？？i have notice the sleeve！but？？？ so what？