Breeze Excel: Sale

Breeze Excel: Sale

Confidence to remove stains in 1 wash.

Advertising Agency: Lowe Limited Bangkok, Thailand
Regional Creative Directors: Dominic Stallard, Clinton Manson
Photographer: Anuchai Secharunputong
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Nuch Lertviwatchai

Your rating: None Average: 6.5 (24 votes)

Comments

Submitted by smartkani on Tue, 2008-03-11 06:56.

so simple. so beautiful.

Submitted by sumsum on Tue, 2008-03-11 08:47.

so senseless: why should she first change the price and then wash it? this one just dont works and is forced to get a third motive for the concept.

and the line hurts by the way

Submitted by Mr.Top on Tue, 2008-03-11 09:00.

I think so too.... and also why the other shirts don't have any price?

Submitted by OriginalConcepts on Tue, 2008-03-11 09:36.

I don't normally like to comment to point out the obvious, but the idea is aimed at the BUYER washing the shirt not the SELLER. If you're going to comment make sure you have thought a little to stop you typing rubbish

As far as the copy line goes, that's what happens when non English speaking countries upload translations. Give them a break. Perhaps they should submit the original with a translation attached.

"Save energy. Surf the net with your screen off."

Submitted by Mr.Top on Tue, 2008-03-11 14:33.

...

Submitted by sumsum on Fri, 2008-03-14 06:03.

oh come on - dont feel offended!
the concept got a nice idea but this one got a different twist than the other ones and thus dont fit perfectly into the campaign. as a single one it works again. so not in the campaign...

Submitted by Have Heart on Tue, 2008-03-11 07:17.

Best of the three.

Submitted by JAGGY on Tue, 2008-03-11 07:22.

Copy too bad.

Submitted by man thurd on Tue, 2008-03-11 07:48.

Art direction I will copy

Submitted by 73dpi on Tue, 2008-03-11 10:06.

Love it!

chintan ruparel's picture
Submitted by chintan ruparel on Tue, 2008-03-11 12:47.

ah, superb! finally something fresh in this category...

~ old habits die hard, older ones never do ~

Submitted by pablito_el_del_... on Tue, 2008-03-11 14:52.

Why did she wrote the price directly on the shirt? Is it common in Thailand? I think this is the weakest one.

Submitted by monicamexico on Tue, 2008-03-11 16:48.

Great! These are great.

Submitted by quinton_sential on Tue, 2008-03-11 20:57.

great ad, weird logo lockup

ahpitt's picture
Submitted by ahpitt on Tue, 2008-03-11 21:00.

amazing! The idea is fresh!

sonucoues2002's picture
Submitted by sonucoues2002 on Tue, 2008-03-11 22:37.

very good ad
really fresh

Funky_Frogii's picture
Submitted by Funky_Frogii on Wed, 2008-03-12 03:30.

superb ..keep it up./

Submitted by saronyod on Wed, 2008-03-12 23:41.

It's not a real works just scame, And this idea it's old had a lot of people done before more10years ago!

Submitted by saronyod on Wed, 2008-03-12 23:57.

You can search old ads 10-12 yearsago

Submitted by johnnyrod on Wed, 2008-03-12 23:51.

Why not have her writing on the shirt (perhaps crossing out the previous price) vs. hanging the shirt?

Submitted by saronyod on Thu, 2008-03-20 04:14.

whatafuck""works of shit! no media no people it's LOWing?????