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Breeze Excel: Sale

Breeze Excel: Sale
Your rating: None Average: 6.6 (29 votes)

Confidence to remove stains in 1 wash.

Advertising Agency: Lowe Limited Bangkok, Thailand
Regional Creative Directors: Dominic Stallard
Photographer: Anuchai Secharunputong
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Nuch Lertviwatchai

19 Comments

smartkani's picture 159 pencils
smartkani | Tue, 2008-03-11 06:56

so simple. so beautiful.

sumsum's picture 619 pencils
sumsum | Tue, 2008-03-11 08:47

so senseless: why should she first change the price and then wash it? this one just dont works and is forced to get a third motive for the concept.

and the line hurts by the way

Mr.Top's picture 732 pencils
Mr.Top | Tue, 2008-03-11 09:00

I think so too.... and also why the other shirts don't have any price?

OriginalConcepts's picture 4 pencils
OriginalConcepts | Tue, 2008-03-11 09:36

I don't normally like to comment to point out the obvious, but the idea is aimed at the BUYER washing the shirt not the SELLER. If you're going to comment make sure you have thought a little to stop you typing rubbish

As far as the copy line goes, that's what happens when non English speaking countries upload translations. Give them a break. Perhaps they should submit the original with a translation attached.

"Save energy. Surf the net with your screen off."

Save energy. Surf the net with your screen off.

Mr.Top's picture 732 pencils
Mr.Top | Tue, 2008-03-11 14:33

...

sumsum's picture 619 pencils
sumsum | Fri, 2008-03-14 06:03

oh come on - dont feel offended!
the concept got a nice idea but this one got a different twist than the other ones and thus dont fit perfectly into the campaign. as a single one it works again. so not in the campaign...

Have Heart's picture 922 pencils
Have Heart | Tue, 2008-03-11 07:17

Best of the three.

JAGGY's picture 1396 pencils
JAGGY | Tue, 2008-03-11 07:22

Copy too bad.

Jaggy, MICA Ahmedabad

man thurd's picture 76 pencils
man thurd | Tue, 2008-03-11 07:48

Art direction I will copy

FlyingDogs's picture 972 pencils
FlyingDogs | Tue, 2008-03-11 10:06

Love it!

chintan ruparel's picture 1516 pencils
chintan ruparel | Tue, 2008-03-11 12:47

ah, superb! finally something fresh in this category...

~ old habits die hard, older ones never do ~

Ad_Man's picture 832 pencils
Ad_Man | Tue, 2008-03-11 14:52

Why did she wrote the price directly on the shirt? Is it common in Thailand? I think this is the weakest one.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

monicamexico's picture 832 pencils
monicamexico | Tue, 2008-03-11 16:48

Great! These are great.

quinton_sential's picture 62 pencils
quinton_sential | Tue, 2008-03-11 20:57

great ad, weird logo lockup

ahpitt's picture 350 pencils
ahpitt | Tue, 2008-03-11 21:00

amazing! The idea is fresh!

sonucoues2002's picture 806 pencils
sonucoues2002 | Tue, 2008-03-11 22:37

very good ad
really fresh

funky_frogii's picture 2548 pencils
funky_frogii | Wed, 2008-03-12 03:30

superb ..keep it up./

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

johnnyrod's picture 8 pencils
johnnyrod | Wed, 2008-03-12 23:51

Why not have her writing on the shirt (perhaps crossing out the previous price) vs. hanging the shirt?

Guest's picture
Guest | Fri, 2009-09-11 11:39

it is kind of extremely perfect

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