Breeze Excel: Sale

Confidence to remove stains in 1 wash.

Advertising Agency: Lowe Limited Bangkok, Thailand
Regional Creative Directors: Dominic Stallard
Photographer: Anuchai Secharunputong
Art Director: Dominic Stallard
Copywriter: Clinton Manson
Agency Producer: Nuch Lertviwatchai

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JediByKnight's picture
184 pencils

so simple. so beautiful.

sumsum's picture
615 pencils

so senseless: why should she first change the price and then wash it? this one just dont works and is forced to get a third motive for the concept.

and the line hurts by the way

Mr.Top's picture
728 pencils

I think so too.... and also why the other shirts don't have any price?

OriginalConcepts's picture
4 pencils

I don't normally like to comment to point out the obvious, but the idea is aimed at the BUYER washing the shirt not the SELLER. If you're going to comment make sure you have thought a little to stop you typing rubbish

As far as the copy line goes, that's what happens when non English speaking countries upload translations. Give them a break. Perhaps they should submit the original with a translation attached.

"Save energy. Surf the net with your screen off."

Mr.Top's picture
728 pencils


sumsum's picture
615 pencils

oh come on - dont feel offended!
the concept got a nice idea but this one got a different twist than the other ones and thus dont fit perfectly into the campaign. as a single one it works again. so not in the campaign...

Have Heart's picture
Have Heart
922 pencils

Best of the three.

JAGGY's picture
1382 pencils

Copy too bad.

Jaggy, MICA Ahmedabad

man thurd's picture
man thurd
76 pencils

Art direction I will copy

FlyingDogs's picture
968 pencils

Love it!

chintan ruparel's picture
chintan ruparel
1516 pencils

ah, superb! finally something fresh in this category...

~ old habits die hard, older ones never do ~

Ad_Man's picture
828 pencils

Why did she wrote the price directly on the shirt? Is it common in Thailand? I think this is the weakest one.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

monicamexico's picture
830 pencils

Great! These are great.

quinton_sential's picture
64 pencils

great ad, weird logo lockup

ahpitt's picture
342 pencils

amazing! The idea is fresh!

sonucoues2002's picture
804 pencils

very good ad
really fresh

funky_frogii's picture
2536 pencils

superb ..keep it up./

Infected by a virus called CREATIVE | "And ya I Love Everything" |

johnnyrod's picture
8 pencils

Why not have her writing on the shirt (perhaps crossing out the previous price) vs. hanging the shirt?

Guest's picture

it is kind of extremely perfect

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