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Dog

Agency: 
Published/Aired: 
July 2009
Description: 

Win the added softness of Comfort.

Advertising Agency: Lowe Bangkok, Thailand
Executive Creative Directors: Dominic Stallard
Art Directors: Dominic Stallard
Copywriters: Scott Hitchcock
Photographer: Clive Stewart

Comments (16)

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Highest Rated

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

this one really works....like it

tanvir

SoCH_TO's picture
SoCH_TO
Activity Score 961

Very soft Idea!!!

Live with Passion

Abudho's picture
Abudho
Activity Score 18

... the visuals are kinda visually disturbing... the kids look like physically handicapped people... good idea bad execution.

Thoughts become things.

Dev Kumar's picture
Dev Kumar
Activity Score 834

Yep...this is bad execution of what is actually a damn good idea. Great positioning though - "With the added softness of Comfort". Wow.

talkingisfree's picture
talkingisfree
Activity Score 2710

I like the idea and the way they tried to do it, kind of real shots. I think, however, that the final look is not so good. Anyway, nice campaign.

Davai's picture
Davai
Activity Score 618

I like the idea but it's true that the visuals are disturbing. Here, the child is looking at the dog like if he was the principal element of the ad. the art is not excellent.

mpared's picture
mpared
Activity Score 562

lovely

Notorious's picture
Notorious
Activity Score 666

this one is dream. but no drama in picture taken.

outsmart me, if you can

bknowlden's picture
bknowlden
Activity Score 3647

i agree the execution could have been better, but i still like them quite a bit.

tirthomitro's picture
tirthomitro
Activity Score 2758

brings a amile on the face...

they showed me a picture & i laughed
dignity has never been photographed

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

Like this one more.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

How I said nice idea

Raf-vp's picture
Raf-vp
Activity Score 46

Disagree for nice Ad, it could have better execution.

Guest's picture
Guest

What is this advertising?

danvertising's picture
danvertising
Activity Score 50

Could have been better execution, I agree. However it is a step up from the one with the kids on the picnic blanket.

Guest's picture
Guest

first most obvious choice: sex. second: baby humans and baby animals.

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

this one really works....like it

tanvir

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