Breeze Colour Detergent: T-Shirt

Colourful art direction, quite like that. Not too sure about the idea.

Views of children, play, and conflict are different in Thailand, so I think the art direction works there. But I'd go for more expression and robust action in the photo for a North American or European audience.

Colourful for sure but could have had more punch..

Intentions are good but forced.

Good idea.

Doh, I used hate hand-me-down clothes when I was a kid.

great stuff

great stuff

this is great! love the insight

colourful.love the insight

Stunned and very insight..

Catchy and insightful..

colorful

Good insight but execution isn't working for me...

Good idea.
I don´t like the execution.

Awesome. Nice take on the art direction.

the copy is bad

fresh approach :)

The idea is nice, but the execution is really poor.

Correct me if I'm wrong, but is the idea that the colour stays bright even until kids grow out of their old clothes? That's what I'm getting - it's a metaphorical ad, showing the same kid, just older. I don't believe this was meant as a hand-me-down clothes ad. Either way they could have shown the idea better.

Yes, the color might stay its true color longer, but it won't keep the child from out-growing the item.

did the tshirt expand or shrink?

I like the idea of clothes being passed on to siblings. I'm just not sure if the younger kid would like that the way ads are showing.

I get it, I like it.

i like it

Cool idea, really bad execution.

The idea is okay, I get it. The execution is horrible, which means most people won't get the idea. I see kids fighting over clothes, pulling, stretching, etc. I think a more talented designer could have taken this to a much higher level.