Breeze Colour Detergent: T-Shirt

Colour stays colour, for longer.

Advertising Agency: Lowe Bangkok, Thailand
Chief Creative Officers: Clinton Manson, Dominic Stallard
Copywriter: Showtika Somjid
Art Director: Chanwichit Khuyngern
Agency Producer: Nutwithu Saengvichien
Photographer: Oh Singhasuvich
Retoucher: Chill House
Designer: Thnadech Kummontol

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26 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Colourful art direction, quite like that. Not too sure about the idea.

jackal hunts's picture
jackal hunts
325 pencils

Colourful for sure but could have had more punch..

Hibon's picture
Hibon
3731 pencils

Intentions are good but forced.

Simple ideas are the best !

Guest's picture
Guest

Good idea.

jamesrothenburg's picture
jamesrothenburg
554 pencils

Doh, I used hate hand-me-down clothes when I was a kid.

Guest's picture
Guest

great stuff

Guest's picture
Guest

this is great! love the insight

Guest's picture
Guest

colourful.love the insight

Guest's picture
Guest

Stunned and very insight..

Guest's picture
Guest

Catchy and insightful..

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

colorful

hufflepoff's picture
hufflepoff
430 pencils

Good insight but execution isn't working for me...

Hiperion's picture
Hiperion
3138 pencils

Good idea.
I don´t like the execution.

Guest's picture
Guest

Awesome. Nice take on the art direction.

Guest's picture
Guest

the copy is bad

Guest's picture
Guest

fresh approach :)

ad shark's picture
ad shark
174 pencils

The idea is nice, but the execution is really poor.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Correct me if I'm wrong, but is the idea that the colour stays bright even until kids grow out of their old clothes? That's what I'm getting - it's a metaphorical ad, showing the same kid, just older. I don't believe this was meant as a hand-me-down clothes ad. Either way they could have shown the idea better.

keithstoeckeler's picture
keithstoeckeler
425 pencils

Yes, the color might stay its true color longer, but it won't keep the child from out-growing the item.

Guest's picture
Guest

did the tshirt expand or shrink?

brucirello's picture
brucirello
180 pencils

I like the idea of clothes being passed on to siblings. I'm just not sure if the younger kid would like that the way ads are showing.

Guest's picture
Guest

I get it, I like it.

Guest's picture
Guest

i like it

theanc's picture
theanc
2778 pencils

Cool idea, really bad execution.

stoie's picture
stoie
2 pencils

The idea is okay, I get it. The execution is horrible, which means most people won't get the idea. I see kids fighting over clothes, pulling, stretching, etc. I think a more talented designer could have taken this to a much higher level.

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