Breeze Colour Detergent: Dress

Colour stays colour, for longer.

Advertising Agency: Lowe Bangkok, Thailand
Chief Creative Officers: Clinton Manson, Dominic Stallard
Copywriter: Showtika Somjid
Art Director: Chanwichit Khuyngern
Agency Producer: Nutwithu Saengvichien
Photographer: Oh Singhasuvich
Retoucher: Chill House
Designer: Thnadech Kummontol

13 comments

dreadboy's picture
dreadboy
413 pencils

Simple and to the point. Aside of the stolen "Dirt is Good" copy, that could as well not exist.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture
Guest

Breeze is the same brand as OMO/Persil/Ala/Rinso. That's why it has the Dirt is good line.

dreadboy's picture
dreadboy
413 pencils

see, that I did not know. Thanks.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture
Guest

Nice to see insight in a laundry ad.

Manish Sharma's picture
Manish Sharma
45 pencils

to the point and effective.

dthlb72's picture
dthlb72
545 pencils

Nice idea.

Guest's picture
Guest

A lovely human way to sell a not-so-sexy and functional RTB.

swamijivanutsav's picture
swamijivanutsav
122 pencils

lovely idea

brucirello's picture
brucirello
180 pencils

It would be much better if they had set up a background, and we could see the mom putting the clothes on the younger sons/daughters, which would not be pleased. It would make it funnier...

rolling.stone's picture
rolling.stone
2740 pencils

isn't logo copied from surf excel ?

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Same product. Both Unilever.

pdabhinav's picture
pdabhinav
100 pencils

nice idea

Guest's picture
Guest

go go thai

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