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Bikes

Agency: 
Published/Aired: 
July 2010
13544
Description: 

Print advertisment created by Ogilvy, India for Breathe Easy, within the category: Public Interest, NGO.

1 bus means 40 less bikes stuck in a traffic jam.
Board a bus. Breath easy.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Vipul Thakkar, Shamik Sengupta
Art Directors: Febyn Roy, Ajesh N
Copywriters: Devaiah Bopanna, Kunj Shah
Illustrator: Nithin Rao Kumblekar

Comments (11)

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TommyO's picture
TommyO
Activity Score 1866

Weakest of all series, but still quite good.

Guest's picture
Guest

Bikes don't get stuck in traffic jams, buses do. Weird for that little concept to slip through the creatives.

Dzsoi's picture
Dzsoi
Activity Score 8512

You are right, I was wondering about that too.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice illustration

jbuckingham's picture
jbuckingham
Activity Score 907

Hmm. This says to me that 1 bus makes the same pollution as 40 mopeds.
In which case, I think I'll stick to my moped.

ERROR404's picture
ERROR404
Activity Score 770

i think of poeple who are crammed into that bus when i see those bikes...

Guest's picture
Guest

nice...

AssassinX's picture
AssassinX
Activity Score 1329

Good illustration

I also think this is the weakest one of the whole series.

Guest's picture
Guest

love d art bt dese ads lack logic... 40 cars take d same space as 40 bikes? dey shud have increased d number here to at least 120...

ivan's picture
ivan

No, the people taking up 40 cars take up the same space as the people taking up 40 bikes. Got it?

aji pam's picture
aji pam
Activity Score 94

this one is weak

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