Agency Network: 
July 2010

Bangalore in the last few years has seen such rapid development that its roads have become clogged and the traffic situation is frustrating. Concern India, an NGO in association with The Karnataka State Road Transport Corporation [KSRTC] started an initiative "Breathe Easy" to encourage Bangaloreans to travel by bus to ease the situation.

Print advertisment created by Ogilvy, India for Breathe Easy, within the category: Public Interest, NGO.

1 bus means 40 less autos spewing toxic fumes.
Board a bus. Breath easy.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Vipul Thakkar, Shamik Sengupta
Art Directors: Febyn Roy, Ajesh N
Copywriters: Devaiah Bopanna, Kunj Shah
Illustrator: Nithin Rao Kumblekar

Comments (6)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Excellent 'hook' for taking the bus.

Guest's picture

i think it's a one off...not campaign..u could hv stuffed everything in one bus instead of showing them seprately in three ads...

Guest's picture

go for CNG

Guest's picture

Nice idea...

Paridhi.'s picture
Activity Score 122

loved d campaign

clayology com's picture
clayology com
Activity Score 245

Very nice! though not that makes so much sense..that we start wondering!:?

Ads u create needs Attention!!