Bangalore in the last few years has seen such rapid development that its roads have become clogged and the traffic situation is frustrating. Concern India, an NGO in association with The Karnataka State Road Transport Corporation [KSRTC] started an initiative "Breathe Easy" to encourage Bangaloreans to travel by bus to ease the situation.
Print advertisment created by Ogilvy, India for Breathe Easy, within the category: Public Interest, NGO.
1 bus means 40 less autos spewing toxic fumes.
Board a bus. Breath easy.
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