Breast Cancer Welfare Association: How to remove

Breast Cancer Welfare Association: How to remove
Average: 6 (37 votes)

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller
Copywriters: Adrian Miller, Quah Chia Seang
Art Directors: Edmund Choe
Illustrator: Jeann Chew
Typographers: Nazly, Ngai Keng Fatt
Account Supervisor: Corrie Abdullah
Print Producer: Loke Sai Kit
Colour Separator: Magna Colour

16 comments

LAZ's picture
288 pencils
LAZ

even if you don't read the copy (like me) its great

mrtalented's picture
2175 pencils
mrtalented

witty and effective. but if the art direction is better crafted, it will give a more impactful kick.

axelk's picture
286 pencils
axelk

great copy. very effective even without reading.

Beatboxer's picture
1523 pencils
Beatboxer

Yes, very good indeed.

Malaysia has some nice works appearing these days...

A. J. SMITH's picture
2842 pencils
A. J. SMITH

This works as it conveys the message, but it feels like the ad they were forced to run because they couldn't think of a better one.

Not very exciting.

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It's only an ad.

postman's picture
953 pencils
postman

This is long copy which works if it's read as well as if it's not read. Very good.

Ad Junkie At Large's picture
558 pencils
Ad Junkie At Large

i like how it focuses on an underlying issue often ignored, love it

bright rhino's picture
118 pencils
bright rhino

Nice

addyhoch10's picture
2592 pencils
addyhoch10

i didn't even click it to see the larger version.
very strong

Ravages's picture
844 pencils
Ravages

Like the other here - the message came across instantly. Though, I did read the whole copy. Some parts of it were written just to increase length. But, then, that's the idea. So. Yeah. Strong.

ziadhdn's picture
104 pencils
ziadhdn

Clever

fractalrene's picture
1508 pencils
fractalrene

Whoa... I didn't even read the copy the first time and I thought this was sooo great... Well done!

heymmb's picture
49 pencils
heymmb

very strong, I just read the first line of both copies

raverus's picture
1479 pencils
raverus

nice but nazly need more work! hehe

MarceloG's picture
824 pencils
MarceloG

Very good, indeed! Perfect idea.
______________
In God I trust

Madhatter's picture
6 pencils
Madhatter

This must be the long copy ad that Mr.Miller was talking about. And it's good too. Kudos to you.