Breast Cancer Welfare Association: How to remove

Advertising Agency: Saatchi & Saatchi, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller
Copywriters: Adrian Miller, Quah Chia Seang
Art Directors: Edmund Choe
Illustrator: Jeann Chew
Typographers: Nazly, Ngai Keng Fatt
Account Supervisor: Corrie Abdullah
Print Producer: Loke Sai Kit
Colour Separator: Magna Colour

16 comments

LAZ's picture
LAZ
288 pencils

even if you don't read the copy (like me) its great

mrtalented's picture
mrtalented
2175 pencils

witty and effective. but if the art direction is better crafted, it will give a more impactful kick.

axelk's picture
axelk
286 pencils

great copy. very effective even without reading.

Beatboxer's picture
Beatboxer
1519 pencils

Yes, very good indeed.

Malaysia has some nice works appearing these days...

A. J. SMITH's picture
A. J. SMITH
2838 pencils

This works as it conveys the message, but it feels like the ad they were forced to run because they couldn't think of a better one.

Not very exciting.

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It's only an ad.

postman's picture
postman
951 pencils

This is long copy which works if it's read as well as if it's not read. Very good.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

i like how it focuses on an underlying issue often ignored, love it

bright rhino's picture
bright rhino
118 pencils

Nice

addyhoch10's picture
addyhoch10
2592 pencils

i didn't even click it to see the larger version.
very strong

Ravages's picture
Ravages
842 pencils

Like the other here - the message came across instantly. Though, I did read the whole copy. Some parts of it were written just to increase length. But, then, that's the idea. So. Yeah. Strong.

ziadhdn's picture
ziadhdn
104 pencils

Clever

fractalrene's picture
fractalrene
1506 pencils

Whoa... I didn't even read the copy the first time and I thought this was sooo great... Well done!

heymmb's picture
heymmb
49 pencils

very strong, I just read the first line of both copies

raverus's picture
raverus
1476 pencils

nice but nazly need more work! hehe

MarceloG's picture
MarceloG
820 pencils

Very good, indeed! Perfect idea.
______________
In God I trust

Madhatter's picture
Madhatter
6 pencils

This must be the long copy ad that Mr.Miller was talking about. And it's good too. Kudos to you.

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