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Published/Aired: 
August 2010
Description: 

Are you obsessed with the right things?

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios

Comments (26)

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Highest Rated

second_creator's picture
second_creator
Activity Score 754

top class

copywriter

atb2005's picture
atb2005
Activity Score 13561

There's a third image in this campaign. You can view it here: http://www.facebook.com/album.php?aid=21606&id=115572655149430&ref=mf

ivan's picture
ivan

Thanks a lot. I added it to make it complete.

atb2005's picture
atb2005
Activity Score 13561

You are welcome! :-)

Guest's picture
Guest

After a long time, I have come across a great art campaign. *bows*

NicholeP's picture
NicholeP
Activity Score 115

great

TommyO's picture
TommyO
Activity Score 1866

Lovely!!!

Guest's picture
Guest

Damn, I wish I did this!

Guest's picture
Guest

I think it's well executed but I wish to see more opinions from women on this. As a woman myself, this ad trivializes the issue even more.

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

full appeal

Himanshu Prabhakar

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

great !!

Himanshu Prabhakar

tirthomitro's picture
tirthomitro
Activity Score 2758

great campaign. no doubt.

they showed me a picture & i laughed
dignity has never been photographed

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Very clever campaign, kudos!

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

nice work great

royschellekens's picture
royschellekens
Activity Score 390

Great insight! Great art!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

lessismore's picture
lessismore
Activity Score 251

cute

Guest's picture
Guest

cannes

Safi27's picture
Safi27
Activity Score 47

Espectacular! Las 3!!

Guest's picture
Guest

Body paint that means something - finally!

redbully's picture
redbully
Activity Score 30

Andy the illustrator is one lucky bastard.

CommandZ's picture
CommandZ
Activity Score 2498

These are very nice. Great series. Cannes worthy. If we still care about Cannes next year after some of the decisions they made this year.

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Direct bang on head with this campaign. Great job khairul!

Dharmesh Padia

Guest's picture
Guest

Cannes!

Guest's picture
Guest

Nicely done...

Dzsoi's picture
Dzsoi
Activity Score 8073

Very good thinking here! Just do something with the word 'obsessed'. As someone pointed out, it is just too negative. Maybe 'engaged'?

Guest's picture
Guest

Es la primera cosa que veo en este sitio que realmente me ha impactado

second_creator's picture
second_creator
Activity Score 754

top class

copywriter

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