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Breast Cancer Foundation: Spot

Breast Cancer Foundation: Spot
Your rating: None Average: 8.9 (89 votes)

Are you obsessed with the right things?

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios
Via: copyranter

25 Comments

atb2005's picture 13683 pencils
atb2005 | Sat, 2010-08-28 15:26
6

There's a third image in this campaign. You can view it here: http://www.facebook.com/album.php?aid=21606&id=115572655149430&ref=mf

ivan's picture
ivan | Sat, 2010-08-28 16:01

Thanks a lot. I added it to make it complete.

atb2005's picture 13683 pencils
atb2005 | Sat, 2010-08-28 16:13

You are welcome! :-)

Guest's picture
Guest | Sun, 2010-08-29 01:47

After a long time, I have come across a great art campaign. *bows*

NicholeP's picture 112 pencils
NicholeP | Sun, 2010-08-29 02:07

great

TommyO's picture 1878 pencils
TommyO | Sun, 2010-08-29 12:26

Lovely!!!

That's me!
http://blog.tapuz.co.il/wranger

Guest's picture
Guest | Sun, 2010-08-29 13:19
10

Damn, I wish I did this!

Guest's picture
Guest | Sun, 2010-08-29 21:01

I think it's well executed but I wish to see more opinions from women on this. As a woman myself, this ad trivializes the issue even more.

himanshu prabhakar's picture 474 pencils
himanshu prabhakar | Mon, 2010-08-30 00:32

full appeal

Himanshu Prabhakar

himanshu prabhakar's picture 474 pencils
himanshu prabhakar | Mon, 2010-08-30 00:33

great !!

Himanshu Prabhakar

tirthomitro's picture 2186 pencils
tirthomitro | Mon, 2010-08-30 01:48

great campaign. no doubt.

they showed me a picture & i laughed
dignity has never been photographed

LeeHarvey's picture 3087 pencils
LeeHarvey | Mon, 2010-08-30 02:57
9

Very clever campaign, kudos!

rajesh_keyaar's picture 234 pencils
rajesh_keyaar | Mon, 2010-08-30 04:45

nice work great

royschellekens's picture 396 pencils
royschellekens | Mon, 2010-08-30 04:59

Great insight! Great art!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

lessismore's picture 251 pencils
lessismore | Mon, 2010-08-30 05:05

cute

Guest's picture
Guest | Mon, 2010-08-30 06:59
10

cannes

Safi27's picture 47 pencils
Safi27 | Mon, 2010-08-30 07:23
8

Espectacular! Las 3!!

Guest's picture
Guest | Mon, 2010-08-30 08:26
9

Body paint that means something - finally!

redbully's picture 34 pencils
redbully | Mon, 2010-08-30 10:36

Andy the illustrator is one lucky bastard.

CommandZ's picture 1580 pencils
CommandZ | Mon, 2010-08-30 13:14
9

These are very nice. Great series. Cannes worthy. If we still care about Cannes next year after some of the decisions they made this year.

Dharmesh aka danny's picture 322 pencils
Dharmesh aka danny | Mon, 2010-08-30 15:16
7

Direct bang on head with this campaign. Great job khairul!

Dharmesh Padia

Guest's picture
Guest | Tue, 2010-08-31 20:53

Cannes!

Guest's picture
Guest | Wed, 2010-09-01 06:49

Nicely done...

Dzsoi's picture 4985 pencils
Dzsoi | Wed, 2010-09-01 07:07

Very good thinking here! Just do something with the word 'obsessed'. As someone pointed out, it is just too negative. Maybe 'engaged'?

Guest's picture
Guest | Wed, 2010-09-01 17:37

Es la primera cosa que veo en este sitio que realmente me ha impactado

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