Breast Cancer Foundation: Spot

Are you obsessed with the right things?

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios

Published: 
August 2010

26 comments

atb2005's picture
atb2005
13561 pencils

There's a third image in this campaign. You can view it here: http://www.facebook.com/album.php?aid=21606&id=115572655149430&ref=mf

ivan's picture
ivan

Thanks a lot. I added it to make it complete.

atb2005's picture
atb2005
13561 pencils

You are welcome! :-)

Guest's picture
Guest

After a long time, I have come across a great art campaign. *bows*

NicholeP's picture
NicholeP
115 pencils

great

TommyO's picture
TommyO
1866 pencils

Lovely!!!

Guest's picture
Guest

Damn, I wish I did this!

Guest's picture
Guest

I think it's well executed but I wish to see more opinions from women on this. As a woman myself, this ad trivializes the issue even more.

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

full appeal

Himanshu Prabhakar

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

great !!

Himanshu Prabhakar

tirthomitro's picture
tirthomitro
2758 pencils

great campaign. no doubt.

they showed me a picture & i laughed
dignity has never been photographed

LeeHarvey's picture
LeeHarvey
3045 pencils

Very clever campaign, kudos!

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

nice work great

royschellekens's picture
royschellekens
390 pencils

Great insight! Great art!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

lessismore's picture
lessismore
251 pencils

cute

Guest's picture
Guest

cannes

Safi27's picture
Safi27
47 pencils

Espectacular! Las 3!!

Guest's picture
Guest

Body paint that means something - finally!

redbully's picture
redbully
30 pencils

Andy the illustrator is one lucky bastard.

CommandZ's picture
CommandZ
2494 pencils

These are very nice. Great series. Cannes worthy. If we still care about Cannes next year after some of the decisions they made this year.

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Direct bang on head with this campaign. Great job khairul!

Dharmesh Padia

Guest's picture
Guest

Cannes!

Guest's picture
Guest

Nicely done...

Dzsoi's picture
Dzsoi
8001 pencils

Very good thinking here! Just do something with the word 'obsessed'. As someone pointed out, it is just too negative. Maybe 'engaged'?

Guest's picture
Guest

Es la primera cosa que veo en este sitio que realmente me ha impactado

second_creator's picture
second_creator
754 pencils

top class

copywriter

Log in or register to post comments