Breast Cancer Foundation: Spot
Are you obsessed with the right things?
Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios
Via: copyranter
25 Comments
There's a third image in this campaign. You can view it here: http://www.facebook.com/album.php?aid=21606&id=115572655149430&ref=mf
Thanks a lot. I added it to make it complete.
You are welcome! :-)
After a long time, I have come across a great art campaign. *bows*
great
Lovely!!!
That's me!
http://blog.tapuz.co.il/wranger
Damn, I wish I did this!
I think it's well executed but I wish to see more opinions from women on this. As a woman myself, this ad trivializes the issue even more.
full appeal
Himanshu Prabhakar
great !!
Himanshu Prabhakar
great campaign. no doubt.
they showed me a picture & i laughed
dignity has never been photographed
Very clever campaign, kudos!
nice work great
Great insight! Great art!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
cute
cannes
Espectacular! Las 3!!
Body paint that means something - finally!
Andy the illustrator is one lucky bastard.
These are very nice. Great series. Cannes worthy. If we still care about Cannes next year after some of the decisions they made this year.
Direct bang on head with this campaign. Great job khairul!
Dharmesh Padia
Cannes!
Nicely done...
Very good thinking here! Just do something with the word 'obsessed'. As someone pointed out, it is just too negative. Maybe 'engaged'?
Es la primera cosa que veo en este sitio que realmente me ha impactado