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Agency: 
Published/Aired: 
August 2010
Description: 

Are you obsessed with the right things?

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios

Comments (24)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13561

These ads ask women to refocus their bodily obsessions. Instead of worrying or thinking too much about their booties, pimples, etc, they should be doing regular breast checks.

Guest's picture
Guest

Smart idea

everartz's picture
everartz
Activity Score 7609

i dont get it although its a nice piece

| Everartz |

atb2005's picture
atb2005
Activity Score 13561

These ads ask women to refocus their bodily obsessions. Instead of worrying or thinking too much about their booties, pimples, etc, they should be doing regular breast checks.

Guest's picture
Guest

Now that you explain that these ads target women, it's clearer.

Guest's picture
Guest

because Breast Cancer foundation wasn't clearer enough?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great campaign.

Guest's picture
Guest

great concept!!...perfect insight!! A+

www.cinfulthings.blogspot.com

Guest's picture
Guest

Great insight - beautifully nailed.

Guest's picture
Guest

i love it! at first i did not get it! but now i do!! greatt ideaaa!

Guest's picture
Guest

Amazing. Really fresh.

NicholeP's picture
NicholeP
Activity Score 115

wow

Guest's picture
Guest

i like art. great think

Guest's picture
Guest

wonderful

Guest's picture
Guest

awesome, i thought Singapore was very conservative?

Wordnerd's picture
Wordnerd
Activity Score 6692

very nice campign, lovely execution

ERROR404's picture
ERROR404
Activity Score 770

nice concept, but i dont like the headline. you shouldnt be obsessed with brest cancer checks! obsessed is so wrong here

Cheerriiee's picture
Cheerriiee
Activity Score 952

i loved iT!, though a lot of conservative people will prejudge this art, as they usually do.

Cheerriiee's picture
Cheerriiee
Activity Score 952

yeah the headline could had been better.

JJN's picture
JJN
Activity Score 8

Great concept and art direction, but the awful copy is holding it back! The visual is strong enough - they didn't need to "explain" their idea!

Dzsoi's picture
Dzsoi
Activity Score 8135

Are you kidding, right? Breasts painted to look like butts and you get it in a sec what's the idea without a word? Wow, you are good... However, I agree the copy needs a bit polishing.

Guest's picture
Guest

The best adverts I have seen for a long time.

Guest's picture
Guest

superb

Guest's picture
Guest

Yeah, average. The only reason these will win is because they've got a pair of tits in an advert from Singapore, although I would like to see where these run there.

This type of thing has been done to death. I'm sure if you went on ffffound.com or similar sites there would be the template where this comes from.

evikRAM's picture
evikRAM
Activity Score 349

अप्रतिम..!!
छान कल्पना...

!! जय श्रीराम !!

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