Breast Cancer Foundation: Bottom
Are you obsessed with the right things?
Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios
Via: copyranter
24 Comments
Smart idea
i dont get it although its a nice piece
| Everartz |
These ads ask women to refocus their bodily obsessions. Instead of worrying or thinking too much about their booties, pimples, etc, they should be doing regular breast checks.
Now that you explain that these ads target women, it's clearer.
because Breast Cancer foundation wasn't clearer enough?
Great campaign.
http://jackmancer.com/
http://twitter.com/jackmancer/
great concept!!...perfect insight!! A+
www.cinfulthings.blogspot.com
Great insight - beautifully nailed.
i love it! at first i did not get it! but now i do!! greatt ideaaa!
Amazing. Really fresh.
wow
i like art. great think
wonderful
awesome, i thought Singapore was very conservative?
very nice campign, lovely execution
nice concept, but i dont like the headline. you shouldnt be obsessed with brest cancer checks! obsessed is so wrong here
i loved iT!, though a lot of conservative people will prejudge this art, as they usually do.
yeah the headline could had been better.
Great concept and art direction, but the awful copy is holding it back! The visual is strong enough - they didn't need to "explain" their idea!
Are you kidding, right? Breasts painted to look like butts and you get it in a sec what's the idea without a word? Wow, you are good... However, I agree the copy needs a bit polishing.
The best adverts I have seen for a long time.
superb
Yeah, average. The only reason these will win is because they've got a pair of tits in an advert from Singapore, although I would like to see where these run there.
This type of thing has been done to death. I'm sure if you went on ffffound.com or similar sites there would be the template where this comes from.
अप्रतिम..!!
छान कल्पना...
!! जय श्रीराम !!