Breast Cancer Awareness: Risk

It'd be nice if there were a second level of information; some sort of visual that becomes evident when you pull away from the piece. This is just boring.

...boring, but it's right between the eyes. It makes you think.
Everyone risks getting breast cancer.
So it's a great ad in my opinion.
Keeping it 'simple' is keeping the message clear, so no need for an 'extra' layer (again in my humble opinion ;-))

Nice try. Though not in a million years would i go through the copy and the ad on it's own falls flat.

Dalbir
www.AdOfDaMonth.com

Isn't this a continuation of another ad with shorter copy?

...
http://alvinpck.deviantart.com/

+guess that's the point. To make you think there are a million reasons to get breast cancer, and regardles of whether you read it or not,(more often than not i believe people wouldn't go through it), the final take is that it is pointless trying to avoid one cause or the other-Only early detection actually works. Kind of simple.

99% of readers will skip a major portion of the ad.

It would make sense to have the email id bold and big... ....or even better put it separately.

61 to 69 year olds are safe.

Once you finish reading it, you got cancer. Better thought, instead of reading go to the hospital and check yourself, just in case. Yeah, it works!! ¿?¿?

and the payoff is....?

wasn't there something some time ago with finding the word "cancer" is long tonal copy that most probably won something somewhere cause it was brilliant.

does anybody know when this was published?

To the people that don’t think these “pink promotions” are doing any good for breast cancer: I agree with you that breast cancer is being employed as a cheap means of gaining sympathy and is used by most companies as nothing more than a marketing strategy for their other crap products (a lot like selling promotional items at a loss, except most places are actually making profits off of these “charity” promotions). I used to denounce these companies, too, but the reality is that most people have no interest/desire to care about breast cancer research unless they or someone close to them has suffered from it. I’d probably be guilty of the same thing… the only reason I even found this page is because I was searching for info about complications I had from a removal of a malignant node (and yes, men can have breast cancer, too - you can see for yourself what happened… bad breast reconstruction pics, but make sure you didn’t just eat). As shady as these companies are, with most giving maybe a penny to actual breast cancer research off of every pink nic nac they sell, the reality is that their “contribution,” as disingenuous as it is, is better than nothing at all. If it wasn’t for greedy, shady corporations trying to exploit ppl’s emotions, I don’t see any other way that we can raise awareness and garner support for this cause. And let’s face it, interest groups don’t work when the only money coming in is from the small group of ppl that are actually motivated enough to join. People just simply don’t care unless it’s affecting them directly…

This tells me there is no hope for ANYONE.

Something so serious needs to be more positive with a proactive approach. Everyone already has this simple message drilled into their brain since the 90s. Okay what now? when are you going to fix the real problem? This was an opportunity to educate an audience and it was wasted on this text.