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Breast cancer awareness, Pricecut

Published/Aired: 
January 2007
Description: 

Art directors: Zaidi Awang, Zarak M.Zain

Unfortunately, it isn't as noticable as a PRICE CUT!
80% of women miss the first sign of breast cancer.
Early detection saves lives.
Call 03-7954 0133 or visit radiologymalaysia.org
Cleo magazine.

Advertising Agency: Leo Burnett, Kuala Lumpur, Malaysia
Creative Directors: Yasmin Ahmad, Ali Mohd
Copywriter: Ramanjit Singh Gulati
Illustrator: Steve Koh

Comments (11)

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Highest Rated

jssl's picture
jssl
Activity Score 8

As a matter of fact
those shopaholic will quickly rush into the shop that display '80% Sales" sign at window.
I wonder who will actually stop at stare at it ...

LAZ's picture
LAZ
Activity Score 288

i guess this will cause a lot of angry customers, demanding 80% off in the shops, who have not read the small copy.

but still. its a good eyecatcher, especially for the target: women.

/LAZ

Jozef's picture
Jozef
Activity Score 60

Agreed. Most people won't even bother to read the small copy. They might need to enlarge the small copy, not to the point where it detracts from the large copy, but large enough to be more noticeable.

--

drunkard's picture
drunkard
Activity Score 113

Message will be clear.

theassailante's picture
theassailante
Activity Score 234

scam?

addyhoch10's picture
addyhoch10
Activity Score 2592

i'm quite sure this wouldn't work. for the reason mentioned by LAZ

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

it is an ok ad.

aj's picture
aj
Activity Score 168

ok am posting my opinion even here!

Unfortunately, 80% of women will miss the first sign of breast cancer coz its written in such fine print. especially as a in-store display idea, this is a definite failure. if it was a mailer sent in public interest by a leading mall or clothing house, i guess it would've worked better. even as an ad probably.
dont u think this ambient idea defeats the very purpose for which it was created? people will see sale and 80% and swarm inside the stores gleefuly eyeing all their favourite clothes n accessories when the store manager will supply the overexcited customers (hopefully)with a magnifying glass and ask them to go and see the signage again. and then, it will be awareness in its truest sense.
edit | reply

aj's picture
aj
Activity Score 168

ok am posting my opinion even here!

Unfortunately, 80% of women will miss the first sign of breast cancer coz its written in such fine print. especially as a in-store display idea, this is a definite failure. if it was a mailer sent in public interest by a leading mall or clothing house, i guess it would've worked better. even as an ad probably.
dont u think this ambient idea defeats the very purpose for which it was created? people will see price cut and 80% and swarm inside the stores gleefuly eyeing all their favourite clothes n accessories when the store manager will supply the overexcited customers (hopefully)with a magnifying glass and ask them to go and see the signage again. and then, it will be awareness in its truest sense.
edit | reply

the_ashlands's picture
the_ashlands
Activity Score 1394

dude.....

vicky89's picture
vicky89
Activity Score 12

does anybody know when this was released?

jssl's picture
jssl
Activity Score 8

As a matter of fact
those shopaholic will quickly rush into the shop that display '80% Sales" sign at window.
I wonder who will actually stop at stare at it ...

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