Breast Cancer Awareness by CLEO / Breast Cancer Welfare Association Malaysia: White sheet
To find out if you have breast cancer, press your breasts against these pages.
Surprisingly, a discharge from the nipples can also be a sign of cancer. Often, it leaves a pale yellow or reddish stain on the bra. Other signs include a rash, lump and dimpling of the skin. Breast cancer affects women of all ages, so it's best to self-examine your breasts regularly and see your doctor for a mammogram. To know more, call The Breast Cancer Welfare Association at 03-79540133 or visit radiologymalaysia.org
Advertising Agency: Arc Worldwide / Leo Burnett Kuala Lumpur, Malaysia
Creative Directors: Theresa Tsang
Art Directors: Theresa Tsang, Jay Yuen
Copywriters: Ramanjit Singh Gulati, Benjamin Woo
11 Comments
Reminds me of a similar anti-dandruff shampoo ad several years back that used a full black page ad.
Dalbir
www.AdOfDaMonth.com
Dalbir
www.FaceBook.com/KissFilms
im just picturing a woman on a bus or in a waiting room pressing one of her breasts on the magazine.
hahaha it's the same girl who loudly rubs perfume samples on her neck, only far more rediculous.
Nice. Women definitely wont press their breasts on the magazine but they will get the point that discharge can also mean breast cancer. i dont think many women would know that.
my thoughts exactly.
// Advertising is beautiful
I tried to do that against the screen here in the office and got horny.
nice concept! n yea, i do agree with willy. not many would know that..so this ad kinda works.
* it's not how good you are. it's how good you want it to be *
i like it. it informs and educates women in an intriguing way. dalbir, comparing it to the anti-dandruff ad is like saying every double spread ad that interacts with you is the same.
This is not an ad which will work in a conventional sense. The headlines and text should have been bigger. The idea here is for idea's sake - not for better response.
~~be cool eh!~~
~~this paranoid survived!~~
Jules, no it isn't. Dalbir's correct in pointing out that this ad uses the same creative mechanism and a very similar execution.
Does anyone know when this was published?
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For those I love I will sacrifice