Breast Cancer Awareness by CLEO / Breast Cancer Welfare Association Malaysia: White sheet

Breast Cancer Awareness by CLEO / Breast Cancer Welfare Association Malaysia: White sheet

To find out if you have breast cancer, press your breasts against these pages.
Surprisingly, a discharge from the nipples can also be a sign of cancer. Often, it leaves a pale yellow or reddish stain on the bra. Other signs include a rash, lump and dimpling of the skin. Breast cancer affects women of all ages, so it's best to self-examine your breasts regularly and see your doctor for a mammogram. To know more, call The Breast Cancer Welfare Association at 03-79540133 or visit radiologymalaysia.org

Advertising Agency: Arc Worldwide / Leo Burnett Kuala Lumpur, Malaysia
Creative Directors: Theresa Tsang, Valerie Chen
Art Directors: Theresa Tsang, Jay Yuen
Copywriters: Ramanjit Singh Gulati, Benjamin Woo

Your rating: None Average: 5.8 (10 votes)

Comments

Submitted by dalbir on Sun, 2007-09-02 22:00.

Reminds me of a similar anti-dandruff shampoo ad several years back that used a full black page ad.

Dalbir
www.AdOfDaMonth.com

Submitted by justpassingby on Mon, 2007-09-03 04:18.

im just picturing a woman on a bus or in a waiting room pressing one of her breasts on the magazine.

Submitted by Ad Junkie At Large on Tue, 2007-09-04 03:10.

hahaha it's the same girl who loudly rubs perfume samples on her neck, only far more rediculous.

Submitted by willy (not verified) on Mon, 2007-09-03 05:36.

Nice. Women definitely wont press their breasts on the magazine but they will get the point that discharge can also mean breast cancer. i dont think many women would know that.

Submitted by Jean_BR on Mon, 2007-09-03 05:51.

my thoughts exactly.
// Advertising is beautiful

Submitted by Sophie (not verified) on Mon, 2007-09-03 06:45.

I tried to do that against the screen here in the office and got horny.

Submitted by itch on Mon, 2007-09-03 10:04.

nice concept! n yea, i do agree with willy. not many would know that..so this ad kinda works.

* it's not how good you are. it's how good you want it to be *

Submitted by jules2 (not verified) on Mon, 2007-09-03 10:35.

i like it. it informs and educates women in an intriguing way. dalbir, comparing it to the anti-dandruff ad is like saying every double spread ad that interacts with you is the same.

tantrik_indian's picture
Submitted by tantrik_indian on Tue, 2007-09-04 00:46.

This is not an ad which will work in a conventional sense. The headlines and text should have been bigger. The idea here is for idea's sake - not for better response.
~~be cool eh!~~

Submitted by rupert james on Thu, 2007-09-06 05:53.

Jules, no it isn't. Dalbir's correct in pointing out that this ad uses the same creative mechanism and a very similar execution.