Straight from the source.
Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Mike Garner
Art Director: Nicole Sykes
Copywriter: Anne Fleming
Photographer: Matthew Thompson
Retoucher: Rainer Usselmann, Happy Finish
Published: March 2009
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21 Comments
what people will do for free wifi.
dude, a camera or a Macbook Air would be much more practical....
Common...! what a stupid comment!
This Ad is Great!
why this one is in colour and not B/W like the previous one? Can somebody explain please?
the campaign goes with the original color quality or lack there of of each photo to seem as if they were there when it happened.
it's call stock.
Great concept, great execution - and the people at Apple will be pleased.
Done. But much better by National Geographic Channel, Brasil. (Fox Chanel inhouse agency). Just Won gold at El Ojo de Iberoamérica, one of the most important festival in spanish.
DONE
done a lot better
nice art direction
Bit obvious isn't it.
i dont like it, media is responsible for creating more panic due to such news i wont like to see this channel whats so ever its true or not.
not inspiring coz done years ago http://inspirationalcopy.blogspot.com
Come on people, this is the same idea as the famous journo standing amongst the cricket slips ad, done back in the 70s. You're 30 years too late. Creative team go and read "The Copy Book" so you don't embarrass yourselves like this again.
done done done!
ha. nice.
see "THE COPY BOOK" page no. "forty two"
Done by CNN, they did the same for cricket(sport).
The first time I remember seeing this idea it was done by Fergus Fleming for a british newspaper's sports coverage. There were a bunch of cricketers standing at slips and a journo in the same position.
it must have been...what...20 years ago. Great concept. Then.
Yes, Simon Dickets and Fergus Fleming.