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War

Agency: 
Published/Aired: 
March 2009
Description: 

Straight from the source.

Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Mike Garner
Art Director: Nicole Sykes
Copywriter: Anne Fleming
Photographer: Matthew Thompson
Retoucher: Rainer Usselmann, Happy Finish

Comments (21)

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Highest Rated

Guest's picture
Guest

Common...! what a stupid comment!

This Ad is Great!

Crisp One's picture
Crisp One
Activity Score 2005

what people will do for free wifi.

Crave's picture
Crave
Activity Score 95

dude, a camera or a Macbook Air would be much more practical....

Guest's picture
Guest

Common...! what a stupid comment!

This Ad is Great!

goree's picture
goree
Activity Score 37

why this one is in colour and not B/W like the previous one? Can somebody explain please?

Crisp One's picture
Crisp One
Activity Score 2005

the campaign goes with the original color quality or lack there of of each photo to seem as if they were there when it happened.

Guest's picture
Guest

it's call stock.

MindZoo's picture
MindZoo
Activity Score 119

Great concept, great execution - and the people at Apple will be pleased.

Guest's picture
Guest

Done. But much better by National Geographic Channel, Brasil. (Fox Chanel inhouse agency). Just Won gold at El Ojo de Iberoamérica, one of the most important festival in spanish.

Guest's picture
Guest

DONE

Guest's picture
Guest

done a lot better

adsadsads's picture
adsadsads
Activity Score 130

nice art direction

Guest's picture
Guest

Bit obvious isn't it.

Guest's picture
Guest

i dont like it, media is responsible for creating more panic due to such news i wont like to see this channel whats so ever its true or not.

Guest's picture
Guest

not inspiring coz done years ago http://inspirationalcopy.blogspot.com

Guest's picture
Guest

Come on people, this is the same idea as the famous journo standing amongst the cricket slips ad, done back in the 70s. You're 30 years too late. Creative team go and read "The Copy Book" so you don't embarrass yourselves like this again.

Guest's picture
Guest

done done done!

hal9000's picture
hal9000
Activity Score 192

ha. nice.

Guest's picture
Guest

see "THE COPY BOOK" page no. "forty two"

Guest's picture
Guest

Done by CNN, they did the same for cricket(sport).

Guest's picture
Guest

The first time I remember seeing this idea it was done by Fergus Fleming for a british newspaper's sports coverage. There were a bunch of cricketers standing at slips and a journo in the same position.

it must have been...what...20 years ago. Great concept. Then.

Guest's picture
Guest

Yes, Simon Dickets and Fergus Fleming.

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