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Published/Aired: 
April 2014
7769
Description: 

Print advertisment created by Lowe, Brazil for Brazilian Sugarcane Industry Association, within the category: Industrial, Agriculture.

While something pops on the screen, something is popping on the road. Don't use your cell phone while driving.

Advertising Agency: Borghi/Lowe, São Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Pedro Reis
Copywriter: Ricardo Porto
Executive Creative Director: Jose Borghi, Fernando Nobre

Comments (10)

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Highest Rated

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

Overused concept. Sad.

maper's picture
maper
Activity Score 206

Not sure 'popping' is the right word. Something like "Seen on screen, missed on road" could've worked better?

kuroro75's picture
kuroro75
Activity Score 153

nice catchline maper. agree with you

In good ads we trust

feysal's picture
feysal
Activity Score 2567

clean but i must agree you guys are right

groovy baby!

damnson's picture
damnson
Activity Score 11517

Noooooo PLEASE DEAR CREATIVES, STOP IT!!!!

An axe murderer of ads.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

First of all, it`s done: http://www.coloribus.com/adsarchive/promo-casestudy/blue-me-technology...

Secondly, enough with the "don't text and drive" ads. It already deserves a separate category at festivals.

And finally... Brazilian Sugarcane Industry Association? A bank would have been more relevant to an idea like this one.

damnson's picture
damnson
Activity Score 11517

PREACH ON BROTHER

An axe murderer of ads.

kleenex's picture
kleenex
Activity Score 48065

Junk ad.

Lisbon freak's picture
Lisbon freak
Activity Score 496

Texting and driving is a huge problem. I don't know why creatives should stop looking for ideas about this subject. But I do agree this is probably not the best work I've seen.

kevinmalone's picture
kevinmalone
Activity Score 59

the "stop making texting and driving ads" comments are just as cliche as the ads themselves. You're just as annoying. stop it.

Nope, it's not Ashton Kutcher, it's Kevin Malone.

VeronicaFranco's picture
VeronicaFranco
Activity Score 789

Overused concept. Sad.

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