Brazilian Sugarcane Industry Association / Ethanol: Truck
While something pops on the screen, something is popping on the road. Don't use your cell phone while driving.
Advertising Agency: Borghi/Lowe, São Paulo, Brazil
Creative Directors: Fernando Nobre, Fabio Brigido
Art Director: Pedro Reis
Copywriter: Ricardo Porto
Executive Creative Director: Jose Borghi, Fernando Nobre
Published: April 2014