Brazilian Red Cross: Plus Sign, 1

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Photographer: Sergio Buss

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8 comments

mark3r's picture
mark3r
1940 pencils

Nothing left to say.

:::MARK3R:::

andylefty's picture
andylefty
4533 pencils

Should the aide not be on the other side.

thelionaspirant's picture
thelionaspirant
143 pencils

@andylefty, no, he is rescuing them from the aftereffects of some sort of a hurricane or earthquake type of situation, so he is at the right place.
The problem though is, that the Red Cross logo in the middle makes it seem as if the Red Cross guy also needs to be rescued because he is reaching for it.

NicoCiego's picture
NicoCiego
1035 pencils

I agree with you. Besides that, he is on the lower ground which, I guess, adds to the idea that he is the one reaching for help.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

I feel the ads are great. It is very deep in a way.. as in... the Red Cross is the point... the point at which the helper and the helpee come together. Good work guys.

cannes_l's picture
cannes_l
112 pencils

good idea

amirpasha's picture
amirpasha
17 pencils

NICE WORK

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