Brazilian Red Cross: Pill
Self medication is not a game.
Advertising Agency: Paim, Porto Alegre, Brazil
Creative Directors: Fábio Bernardi, Claudia Schroeder, Ismael Goli
Art Director: Cristiano Schein
Copywriters: Rodrigo Rocha, Helio Marques
Illustrator: Fesher Neoilustração
14 comments
Great! :)
Simple is the best. Well done. Excellent copy and the red cross in the retro layout made it stand out even more.
shahid
Hmmm, I'm feeling dense today. Don't get it at all.
mmm.. okay... not too sure.. is this close to an actual game? if not, then i think just showing pills being popped by someone is insufficient to illustrate the danger of self medication.
thought provoking ad.
Average.
Excellent. Good job.
i dont like... the idea?
www.barcreativo.com
What is the game they are referring to?
This ad is terrible, it doesn't work...
It tries too hard to be clever...
"Hey look at me, look how clever I am..."
nice ad...
this is in refrence with marble game.
http://www.bestandroiddownloads.com/img/Marble%20Solitaire.png
Goteeee...goti goti goti goti goti goti
Not bad. But if you're not familiar with the game then maybe you wont understand the ad. At the moment I can't think of a more popular game that would work in this ad instead.
simple and good.
It's just okay. I didn't understand the point of the cross formation of medication until after I read the text, and even then I was like "...What?"
So... Considering that isn't the intended reaction of the audience, I can't give this more than 5 stars...
This is absolutely incredible. You guys don`t get it because this game is really famous in Brazil. I don`t know how it`s called abroad, but in here it`s called "Resta Um". Google it!
I think almost everyone in here has this reference.
Really, really powerful.