Brazilian Red Cross: Greetings, 1

This is how Mariana Siqueira congratulated us.

Advertising Agency: age isobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodrigues
Photographer: Sergio Buss
Published: May 2013

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4 comments

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

Wow this nice.. Simple yet effective.. Good job fellas

Love creating ads..

MindDrift's picture
MindDrift
1095 pencils

Was this lost in translation? It doesn't really make sense.
There's an interesting idea here, the "unintended" congratulation, but the campaign as whole falls flat.

RichardCl's picture
RichardCl
123 pencils

To me, this ad gets the message across clearer than the other one.

I said 'forced' in reaction to the other one. But now, seeing this, I'm thinking maybe not so forced.

And I don't think it's lost in translation. I think it works in English.

But if people are thinking there's loss in translation, then maybe it's not communicating as clearly as I'm thinking.

Der Dada's picture
Der Dada
26 pencils

This is way too forced. They are misusing gratitude for congratulation.

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