Brazilian Association of Organ Transplant: Firefighter

You can do the same. Become an organ donor and save up to 7 lives. Tell your family.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Rodrigo Jatene, Alexandre Pagano
Art Directors: Luis Paulo Gatti, Vitor Menezes, Rafa Oliveira
Copywriter: Lucas Arantes
Illustrator: Fiuze
Graphic Producers: Zezinho Lima
Art Buyers: Stella Crippa, Mauro Moura
Graphic: Burti
Account: Pablo Arteaga, Junior Bottura, Luisa Prado, Carolina Younis
Media: Fernando Sales, André Massuda, Bruno Buosi, José Alexandre, Rodrigo Hirossi
Planners: Marcello Magalhães, Tiago Lara

9 comments

damnson's picture
damnson
6676 pencils

Well, no.

An axe murderer of ads.

Cohiba_25's picture
Cohiba_25
26 pencils

Very nice!!!!

Tiago Melchior's picture
Tiago Melchior
5 pencils

Great job :)

Cesar Sepulveda's picture
Cesar Sepulveda

This is really great!

kleenex's picture
kleenex
30008 pencils

not a bad concept.

baliais's picture
baliais
2571 pencils

Love it

Uncertain's picture
Uncertain
522 pencils

I like it. Hard to do and to sell, but I like it.

Uncertain | Assumption is the Mother of All Fuckups

Loud1's picture
Loud1
35 pencils

I get the message... but my imagination cant help but wonder off on a tangent with this image and copy. Like perhaps all of these people died and saved the firefighters life. Or maybe this firefighter died in the fire and ended up saving 7 other unrelated people. For me, I don't think the idea is strong enough.

jader.miane's picture
jader.miane
2 pencils

"You can do the same" as the firefighter, saving lives by becoming an organ donor. It's obvious for me.

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