Brazilian Association of Organ Transplant: Firefighter

You can do the same. Become an organ donor and save up to 7 lives. Tell your family.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Chief Creative Officer: Marcelo Reis
Creative Directors: Rodrigo Jatene, Alexandre Pagano
Art Directors: Luis Paulo Gatti, Vitor Menezes, Rafa Oliveira
Copywriter: Lucas Arantes
Illustrator: Fiuze
Graphic Producers: Zezinho Lima
Art Buyers: Stella Crippa, Mauro Moura
Graphic: Burti
Account: Pablo Arteaga, Junior Bottura, Luisa Prado, Carolina Younis
Media: Fernando Sales, André Massuda, Bruno Buosi, José Alexandre, Rodrigo Hirossi
Planners: Marcello Magalhães, Tiago Lara

10 comments

damnson's picture
damnson
9082 pencils

Well, no.

An axe murderer of ads.

Cohiba_25's picture
Cohiba_25
26 pencils

Very nice!!!!

Tiago Melchior's picture
Tiago Melchior
5 pencils

Great job :)

Cesar Sepulveda's picture
Cesar Sepulveda

This is really great!

kleenex's picture
kleenex
33816 pencils

not a bad concept.

baliais's picture
baliais
2573 pencils

Love it

Uncertain's picture
Uncertain
572 pencils

I like it. Hard to do and to sell, but I like it.

Uncertain | Assumption is the Mother of All Fuckups

Loud1's picture
Loud1
35 pencils

I get the message... but my imagination cant help but wonder off on a tangent with this image and copy. Like perhaps all of these people died and saved the firefighters life. Or maybe this firefighter died in the fire and ended up saving 7 other unrelated people. For me, I don't think the idea is strong enough.

jader.miane's picture
jader.miane
2 pencils

"You can do the same" as the firefighter, saving lives by becoming an organ donor. It's obvious for me.

tatazildo's picture
tatazildo
66 pencils

The concept is the same "uh you can save lives by donating organs" but c'mon it's just a fine piece-of-art execution here.

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