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Published/Aired: 
June 2014
Description: 

Print advertisment created by Leo Burnett, Brazil for Brazilian Association of Organ Transplant, within the category: Public Interest, NGO.

You can do the same. Become an organ donor and save up to 7 lives. Tell your family.

Comments (10)

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Highest Rated

damnson's picture
damnson
Activity Score 11517

Well, no.

An axe murderer of ads.

damnson's picture
damnson
Activity Score 11517

Well, no.

An axe murderer of ads.

Cohiba_25's picture
Cohiba_25
Activity Score 26

Very nice!!!!

Tiago Melchior's picture
Tiago Melchior
Activity Score 9

Great job :)

Cesar Sepulveda's picture
Cesar Sepulveda

This is really great!

kleenex's picture
kleenex
Activity Score 49562

not a bad concept.

baliais's picture
baliais
Activity Score 2610

Love it

Uncertain's picture
Uncertain
Activity Score 568

I like it. Hard to do and to sell, but I like it.

Uncertain | Assumption is the Mother of All Fuckups

Loud1's picture
Loud1
Activity Score 35

I get the message... but my imagination cant help but wonder off on a tangent with this image and copy. Like perhaps all of these people died and saved the firefighters life. Or maybe this firefighter died in the fire and ended up saving 7 other unrelated people. For me, I don't think the idea is strong enough.

jader.miane's picture
jader.miane
Activity Score 2

"You can do the same" as the firefighter, saving lives by becoming an organ donor. It's obvious for me.

tatazildo's picture
tatazildo
Activity Score 66

The concept is the same "uh you can save lives by donating organs" but c'mon it's just a fine piece-of-art execution here.

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