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Published/Aired: 
December 2009
Description: 

Advertising Agency: F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil

Many try, a few get it.

Creative Directors: Fabio Fernandes, Carlos Di Celio
Art Director: Eric Ribeiro
Illustrator: Tribbo Post
Copywriter: Pedro Prado

Comments (17)

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Highest Rated

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121

the other ad was much better

shahid.h's picture
shahid.h
Activity Score 256

i find an essential flaw in the insight...its brain and idea cheer together..but brain and idea are two separate entities here, and the captain is a brain... and it seems the winner is an idea, whichy is true but again brain is in a superior position, and other brains looking over, the idea of those brains not having the idea isn't clear either! was just wondering

satrianee's picture
satrianee
Activity Score 3748

thank you. that makes 2 of us

morse's picture
morse
Activity Score 17364

I think it's simple and clear. Good work. Even though light bulb has been used to portray just too many times.

http://adsoftheworld.com/media/ambient/the_economist_lightbulb
http://adsoftheworld.com/media/print/premio_de_propaganda_o_globo_dad

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bobby666's picture
bobby666
Activity Score 1460

the idea of the bulb is used and abused like anything. still i like the way its being used here. refreshing. just a question - is the award has the shape of a bulb?

second_creator's picture
second_creator
Activity Score 754

brain "STORM"...................sinking idea

copywriter

CopyRight's picture
CopyRight
Activity Score 713

nice, but winning brains shouldn't be celebrating with ideas.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Very nice.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Its OK! I think if it is an ad for an advertising festival it gotta be equally competitive and creative!

And then GOD said...
Let there be creativity!!!

nemesis's picture
nemesis
Activity Score 765

I think it's clever. The brain got the idea.
Yes, the light bulb has been used many times to represent ideas, but I don't see anything wrong with it, since the bulb has become the "icon" for ideas. I think that if used right, it's OK to use it.

silvi's picture
silvi
Activity Score 4172

This has to be the best idea ever! And is not. It´s a shame.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

No, it's not new - the humanized parts of a human body, but I evaluated it with a 7 for the nearly great execution of an absolutely crazy and clumsy idea.

rolling.stone's picture
rolling.stone
Activity Score 2741

in first view i found it quite funny

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~ Quite obviously, I have gathered no moss ! ~

sold's picture
sold
Activity Score 3305

its a shame that i have to explain this.

many (guys/brains) try (to get a boat or a walk with some gorgeous/famous woman/the idea), a few (really good brains) get it.

and about the bulb: the award itself IS A BULB!! take a look on the right top corner!

every man (paparazzi or constructors) has a brain, but just a few (the winner) can get a really good idea (woman).

do you people need a draw to understand?

Migzter13's picture
Migzter13
Activity Score 973

the brains in the lifeboat should sing in accapella or something. haha

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Emanresu's picture
Emanresu
Activity Score 2148

The illustrations are well executed and rather humorous. Going by what 'sold' said, I see where the confusion is coming from. Some might say "Are the brains on the boat singled out because they cannot develop an idea? If so, why are they in advertising?" What if this was for The One Show? would you rate it three or four stars, because a brain and a pencil are paired?

I am sure the intention was to depict how only few are successful and rewarded at the Brazilian Advertising Festival for their thinking and creativity. Great work.

ss674's picture
ss674
Activity Score 22

I think it's clear what they intended to show and I got it at the first sight.. but then I didn't really think that much either.

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121

the other ad was much better

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