Brax Sponges: Soldier Bear

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Joseph Bihag
Copywriter: Shahir Zag
Art Directors: Kalpesh Patankar, Joseph Bihag, Khaled Said
Photographer: James Day
Illustrator: Gitten Tom
Account Supervisor: Shaik Shibli
Advertiser's Supervisor: Talal Helali
Production Head: Amin Soltani

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12 comments

certaintly's picture
certaintly
4060 pencils

appealing & fun

metis's picture
metis
413 pencils

Cute, love it.

lucyset's picture
lucyset
238 pencils

Amazing adv!

monoliz's picture
monoliz
1326 pencils

interesting, too much empty space

ancana22's picture
ancana22
273 pencils

Muito bom

mcBeth's picture
mcBeth
92 pencils

ahhhhhh!

kleenex's picture
kleenex
26786 pencils

Interesting concept.

adri10288's picture
adri10288
335 pencils

The AD & CW must've high-fived each other when they struck gold with this concept! The best part is that you can make a million versions of these ads. Awesome stuff.

certaintly's picture
certaintly
4060 pencils

i gotta say something here.
i dont understand what concept you guys are all referring to.
it's just a really sweet representation of the product's attributes. there is no concept.
great art and creative execution, but no "concept"

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice

reves80's picture
reves80
37 pencils

Not a strong concept.. but very interesting visually

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