Brawny: Tough to the core, 5

Brawny Towels asked Wounded Warriors to define "what it means to be tough." Their responses were illustrated into pieces of word art.

Advertising Agency: Moxie, Atlanta, USA
Chief Creative Officer: Anthony Reeves
Creative Director: Erik Hostetler
Associate Creative Directors: Rob Bloom, Ryan Taylor
Illustrator: Luke Lucas
Designer: Adam Bueb
Published: July 2014

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2 comments

kleenex's picture
kleenex
29303 pencils

nice font work.

Daniel Omo's picture
Daniel Omo

No idea here. Except for, "Hey, lets take some quotes, find an illustrator and make some ads. AKA – do nothing creative on our end." Said the agency. Luke Lucas deserves all the credit. As do the men and women who serve our great country. Backgrounds are weird, except for the red one.

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