Braun Silk épil Expressive: Chixulub Meteor

Unwanted body hair can be such a disaster. Get rid of it with the new Silk épil Expressive.

Advertising Agency: Impact BBDO, UAE
Executive Creative Director: Fouad Abdel Malak
Creative Director / Copywriter: Amit Kapoor
Associate Creative Director / Art Director / Illustrator: Dinesh Tharippa
BU General Manager: Talal Sheikh Elard
Account Manager: Noura Al Nazer

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6 comments

Billoughsby's picture
Billoughsby
5091 pencils

Really beautiful pulpish illustrations for this series. It dismays that they then go and refer to what looks a dead ringer for beautiful traditional-media tone-building as unwanted body hair. But, OK, that's the punchline.

I like this in spite of that.

About a 3 for the ad, 10 for the illustrations - 6.5.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

No, no, no, Billough. Whether the illustrations are good is irrelevant if the campaign as a whole is a wreck. Exploiting past tragedies (Titanic and Hindenburg) to market a body SHAVER is downright stupid.

Billoughsby's picture
Billoughsby
5091 pencils

I hear what you're saying, and yet...

'Can't get away from the simple fact that if these illustrations appeared in another context, I'd give them a second glance. They could easily have been done by a lesser-known but interesting old school pulpster such as Rod Ruth or A. Leydenfrost. So, as happens from time to time, I have to give the illustrator (er, or the shaver in this case) all props. -- Even as I realize that that puts me at odds with chapter-and-verse of the legitimate world of advertising (speaking of oxymorons).

http://1.bp.blogspot.com/_zMsg9U8UoyM/SokZAPutFkI/AAAAAAAADps/6maZkVwy...

http://2.bp.blogspot.com/_X9k6hDcIO-c/TQLAf4uaaxI/AAAAAAAAAyg/Ov24XGHw...

http://upload.wikimedia.org/wikipedia/en/thumb/3/32/Planet_Stories_194...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

The JACK's picture
The JACK
438 pencils

not related with product...

dbor's picture
dbor
1455 pencils

Dinosaurs had no hair on the body, but they still died.

Roger Keynes's picture
Roger Keynes
5498 pencils

OTT

Will Think for Salary

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