Braun: Evolution, 3
Brings our the human in men. Braun Series 5
Advertising Agency: BBDO Dusseldorf, Germany
Creative Directors: Toygar Bazarkava, Stefan Vonderstein
Art Directors: Ronald Liedmeier, Olaf Reys
Copywriter: Ingo Hoentschke
Art Director: Lidia Pranjic


16 Comments
The time stamp is forcing the idea.
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brandon
www.brandonknowlden.com
2much!
Almap has done it better.
With dogs instead of apes.
"Talent is luck. The important thing in life is courage."
I also know the campaign you're talking about but that was another concept. Just the visual solution is the same.
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Many many many many campaigns have done the human who looks like the animal thing.
but that's not the point. the clock changes it.
I kinda like this campaign.
it's not going into my favorite list but it's solid and brings out a little smile.
seems very familiar:
http://www.youtube.com/watch?v=SyJowlA0eOU
I also don't think the 8:05 dude is someone most men would aspire to look like. is the promise that "eh, well i guess you'll look good compared to a monkey"?
At 8:05 in the morning, we can only hope that's someone a lot of women would aspire to look like... (I hope my girlfriend is not reading this.)
"girlfriend"?
....really?
.............
"readthiswhileIstareatyourtits"
Doin' it for the points
So solid.
forced
wow, how unbelievably stupid!
Still a long way to evolve.........at least to look human.
Straightforward concept. Execution needs more work.
-Natalie
http://www.nataliemarion.com
coincidence?
http://www.ccsp.com.br/_img/full/anuarios/26/2086.jpg
http://www.ccsp.com.br/_img/full/anuarios/26/2087.jpg
http://www.ccsp.com.br/_img/full/anuarios/26/2085.jpg
Pedro Paes
www.labomboneracriativa.blogspot.com