Braun: Chick

Precision trimmer

Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Fouad Abdel Malak
Copywriter: Darren Mc Call
Art Director: Mohammed Diaa, Mark Held, Andrej Arsenijevic
Photographer: Andreas Franke
Illustrator: Mladen Penev
Art Buyer: Mariam Moin
Account Supervisor: Talal Sheikh Elard
Account Manager: Noura Al Nazer
Other Advertising Agencys: Ricardo Salamanca, Ahmed Hassan

December, 2011


restless44's picture
32 pencils

i saw this long time ago? why posting it again!?!

tamer samy's picture
tamer samy
681 pencils

Because its an EPICA winner..

tamer samy's picture
tamer samy
681 pencils

Well done..

stickynotes's picture
1094 pencils

yes it looks funny and is nicely made. but what does this have to do with a precision trimmer?
those animals aren't super tiny (which could reflect the precision approach) nor does it link to the target audience.
if they were cock & beaver it would at least make a point and targets people that trimm their intime parts, where you would
need a bit of precision.

Roger Keynes's picture
Roger Keynes
5498 pencils

+1 :)

The Jobless Writer
Will Think for Salary

atb2005's picture
13561 pencils


This is not to be used to trim your private Though I guess you can do that. You can use it to trim sideburns, beard, etc.

The campaign is nice. There's nothing wrong with it.

mhkm's picture
71 pencils


kleenex's picture
41086 pencils

funny stuff.

Roger Keynes's picture
Roger Keynes
5498 pencils

Cutesy. That's all.

The Jobless Writer
Will Think for Salary

Sarah80's picture
207 pencils

Well done, I like it!

andylefty's picture
4535 pencils

Stands out.

Lazarus's picture
1536 pencils

Same same, but same.

Glut's picture
3937 pencils


Justin Evans's picture
Justin Evans
57 pencils

These animal adaptations will always be cool! Similar concept was done a while back in South Africa -

celini's picture
90 pencils

Publicidad gráfica realmente llamativa e impactante. Muy buena producción fotográfica y gran dirección de arte.

pabzi007's picture
108 pencils


jessparker's picture
89 pencils

very well done.

Robby_f's picture
9 pencils

It does give an idea of who the target market is... PEOPLE WHO NEED TRIMMERS. yes its a wide market, but you dont expect a kid to buy a trimmer because of this. People enjoy ads as well, this not only gives a reputation to the trimmer but a memory to the product name!

Log in or register to post comments