Braun BN0106: Back to the future, 2

It’s exactly 2013.
We‘re just saying this so you know you haven‘t been pulled through a rip in the
space-time continuum into a different galaxy. And even if, that would only prove:
Great design is timeless.
BN0106 steel range. A watch. From Braun.

In the creation of the Braun steel digital watch range it was the roots that showed the way forward, right back to the future. The layout has been reduced to the minimum and remains true to the core Braun design principle: The strength of pure. The direct tonality is humorously honest and purely understated, simply “less but better”. And this is exactly what the Braun steel digital watch is.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Director: Michael Funk
Creative Director: Olaf Reys
Art Directors: Sebastian Steinhoff, Phillip Alings
Copywriters: Michael Funk, Sebastian Steller, Ashleigh West, Nadia Leytes
Photographer: Christian Stoll
Published: April 2013

1 comment

morse's picture
16609 pencils

Good copy here.

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