Brastemp: Support for earrings

Good ideas don’t born above 86° F.

Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Art Director / Copywriter: Dimas Oliveira
Published: December 2010

15 comments

Billoughsby's picture
Billoughsby
5091 pencils

The visual style and concept here are amusing and fairly sharp. (The translation is a bit off, but that's another issue.)

Nice work.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

TommyO's picture
TommyO
1866 pencils

I didn't get it.

Billoughsby's picture
Billoughsby
5091 pencils

The way I read it, it's this: No decent ideas come to people when they're uncomfortable. (It's a plug for an AC brand.) The ad series takes this idea over-the-top in a comedic direction by showing what sucky inventors people from some warm parts of the world are. Not PC, but funny, I thought.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Shawali's picture
Shawali
8413 pencils

The way I read it: people from Asia are stupid.

Terrible.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture
atb2005
13567 pencils

@Billoughsby

I would have to disagree with you on this one. The visual is terrible; from the choice of colors to the old hackneyed approach of juxtaposing two ideas (photos). That said, none of the Brastemp campaigns posted on this site has been particularly good, and I remember there was one (about some oven) that also happened to be controversial.

Prof's picture
Prof
1453 pencils

just plain bad. and NEVER post anything on here if the english fails ffs. you really need a couple more years in school...

Quite really.

Anti-Prof's picture
Anti-Prof
4 pencils

the same for you

Wordnerd's picture
Wordnerd
6662 pencils

haha! you registered and made this image just to get back at prof?
now that's passion for your work :D

Prof's picture
Prof
1453 pencils

pure dedication. changes nothing in the lack of maturity though ;)

trolling is an art.

Quite really.

jimbalalestat's picture
jimbalalestat
108 pencils

@Billoughsby, what an execution of a good idea!? i wonder, how consumer gonna translate it, if this series reach them?

tirthomitro's picture
tirthomitro
2756 pencils

pathetic series.
and grammar guys, GRAMMAR-
"good ideas don't born above 86 degree F"???!!!!??!!
shouldn't it be "Good ideas aren't born above 86degree F"?

they showed me a picture & i laughed
dignity has never been photographed

picktokyo's picture
picktokyo
1404 pencils

second this

beewood's picture
beewood
94 pencils

So, why is this on here?!

picktokyo's picture
picktokyo
1404 pencils

it's not strong. the flaw is, not every asian people comes up with bad ideas

drkstr17's picture
drkstr17
67 pencils

interesting thought... but i hate it when people try to manipulate the word into something. you can't use born to mean burn. you just can't. nice try, though. also, good idea don't "burn" above 86? like, 1886 or 1986? obviously they mean 1886, but it's still confusing and not the translation is not consistent.

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