Brastemp: Lipstick template

Good ideas don’t born above 86° F.

Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Art Director / Copywriter: Dimas Oliveira
Published: December 2010

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26 comments

Adcritic10-10's picture
Adcritic10-10
124 pencils

Terrible.

Shawali's picture
Shawali
8385 pencils

Why is this on the front page and not in the exhibition? Is it because it's from a student at the Miami Ad School?

The bad translation is killing the whole thing.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

CuriousPencil's picture
CuriousPencil
4227 pencils

Cultural snobbery masquerading as smartassed advertising.

Itsmrme's picture
Itsmrme
126 pencils

How were there three. I didn't even need to see the other two to see these aren't good.

luispiter's picture
luispiter
2756 pencils

Its bad

jagadeesh's picture
jagadeesh
749 pencils

I spent 2 minutes on this page.
Not because of the work but trying to understand curiouspencil's comment.
Next time i wish i could come up with one.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Young Grasshopper should not try to understand the way of the Word Samurai

jagadeesh's picture
jagadeesh
749 pencils

But we should give it a try 'Justanopinion' so that next time you too may come up with one.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Sorry, I don't follow

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

"Ivan" why is that campaign on the front page ??

Himanshu Prabhakar

Hiperion's picture
Hiperion
3138 pencils

COme on, guys...it´s terrible!!

mr.x's picture
mr.x
952 pencils

These ads are kind of racist. Why Asians on all three ads??

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Well I do like the insight and it could be rewarded with a good ad, instead it's a terribly awkward one.

Wordnerd's picture
Wordnerd
6662 pencils

agree jack. could have been funny but not that way

jackblack's picture
jackblack
2230 pencils

Fire the instructors.

Billoughsby's picture
Billoughsby
5091 pencils

People are getting upset that there are Asians in all the pictures here. Did it ever occur to them, I wonder, that the people in those photos may be the student's friends and classmates, who agreed to help him with his project by modeling for him, and that these friends just happen to be Asians? These aren't photos you'd likely find on google, after all.

Maybe the work shouldn't have been put up on a professional site. We could argue about that all morning. But I think there's a failure to take into account the ground-level reality of how student work gets done to read racism into these ads.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

Funnily enough, it was an American invention as it turns out, from 1941. http://www.freepatentsonline.com/2266535.pdf

But the picture's been doing the rounds since people started slacking off: http://humorpix.com/pictures/Lipstick_Template (via google...)

I originally threw venom at this series, but edited a lot out precisely because it's student work. If this isn't cultural fingerpointing, where are the funny Australian and African inventions? Why limit to 'those crazy orientals' when there's plenty more stupid ideas from the occident?

For students to lapse into stereotypes so early in their careers is not only lazy, it's dangerous. Letting this slip by without at least a mention of cultural considerations, that isn't the way to help anyone in their thinking. Especially when the second largest economy they'll be targeting in later life will be precisely the people they so easily pigeonhole here.

Billoughsby's picture
Billoughsby
5091 pencils

OK, totally exposed on the lipstick image. My assumption was wrong.

But on your last point, I still don't think there's either intentional or subconscious racism in these. I think it's a matter of certain wacky images being convenient to reach. That's all.

(I hope you realize that I'm not a racist, and if I thought that was what is going on here, I'd be among the first to blast. The profs should have questioned the use of these images for the reason you point out in your third paragraph, though. I agree.)

Cheers

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

I know you're not racist, Billoughsby, and don't think that this series is racist either, just lazy. Cultural stereotyping though is a very slippy step on a fast route in that direction, and as long as people are aware they're doing it, they can question its necessity. I think the makers of this series will be appalled that their message has been seen to be racist, or negative in any way, and their teachers too.

But as advertisers we're trained and learn to target audiences precisely, to think in their shoes, and once we know who we're talking to, we steer their thinking and make them think the way we want. In doing that, we need to be damned careful we don't let our own lazy stereotypes slip in to our message. Because then it's directly our responsibility, not the client's, not the consumer, that a simple product message is contaminated with negatives. We're professionals, and we need to cut that shit out, not normalise it.

Billoughsby's picture
Billoughsby
5091 pencils

Loud and clear. Thanks.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

NataliaLima's picture
NataliaLima
1380 pencils

In Sao Paulo temperature sometimes go over 86˚. Just saying.

kleenex's picture
kleenex
25708 pencils

Horrible...

shahidali's picture
shahidali
4063 pencils

A bad idea lost its way horribly to worse condition

shahid

pez's picture
pez
1718 pencils

I think I'll kill my self after looking at this. Goodbye

liny_77's picture
liny_77
197 pencils

Come back to school!

tomaspimentadagama031's picture
tomaspimentadag...
58 pencils

Temperaturas altas em São Paulo, ein?!

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