Brastemp Inverse: Ice cream

The only upside down fridge 'n freezer.

Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Renata Flório, Rodrigo Almeida, Rodolfo Sampaio, Julio Andery, Sergio Valente
Art Director: Rodrigo Tórtima
Copywriter: Adriano Matos
Photographer: Rafael Costa, Eliza Flores (Vetor Zero)
Account Supervisor: Cristiane Pereira

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13 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

Where i come from, there's shit loads of fridges that have a bottom freezer exactly like that.

:: Put your ears against the ground so i can walk over what you heard::

Wordnerd's picture
Wordnerd
6662 pencils

i got one like that and not from this brand. but besides: what an idiotic way to execute this message. maybe "fun" for the creatives but worthless for people out there

Guest's picture
Guest

the feet thing and foot is just disgusting.
And fuck.. i had a fridge like that when I was 10

opposite of u's picture
opposite of u
301 pencils

stupid

Guest's picture
Guest

five creative directors for this???

Guest's picture
Guest

Not again please!!! Such an old old joke... made in so many different ways :
http://www.joelapompe.net/2007/10/29/feet-as-hands-mes-pieds-ont-la-pa...

Cinemated's picture
Cinemated
6 pencils

I remember we had this kinda fridge long time back. And it does offer convenience. This ad makes it an inconvenient product.

Guest's picture
Guest

i wanna throw up.. feet with food?? disgusting

Guest's picture
Guest

In Brazil it's new upside down fridge 'n freezer for who doesn't know.
And the idea of this AD is to make easy the life of everyone, because we don't open the freezer all the time like we open the fridge.

You should think more before write down some stupid’s comments.

Guest's picture
Guest

Pot. Kettle. Black. Not only is YOUR comment stupid but it is really crap English. Perhaps your lack of skills misled you into thinking the posters above didn't understand the ad so you felt the need to explain it. They did. They just think it's crap. As I do.

Wordnerd's picture
Wordnerd
6662 pencils

so this tells you this freezer makes your life EASIER?

Guest's picture
Guest

I find it hard to believe it is the only 'upside down' fridge freezer in Brazil. Mine has the freezer at the bottom. Lots do b/c you open the fridge more often than the freezer.

But assuming Brazil has been fridge-deprived for at least 50 years, it is still a pretty week execution, playing up the inconvenience of a fridge at the bottom rather than the convenience of the fridge at the top.

pwucel's picture
pwucel
158 pencils

Sorry, poor idea! Why must be a toes, I don't get it.

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