Brastemp: Hippo

BOC90
The biggest oven ever

Advertising Agency: DM9DDB, Brazil, Sao Paulo
Art director: Rodrigo Bombana
Copywriter: Antonio Nogueira
Illustration: Techno Image

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36 comments

Juan Cabral's picture
Juan Cabral
709 pencils

Haha... Very nice, but politically incorrect. I doubt that the client has approved that. But it´s DDB Brazil. They know how no other how to make scams! And, at least, their scams are good..

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

jUAN cABRAL SI COMO NO?
YA PONTE A TRABAJAR PINCHE WANNABE PENDEJO!!!!

p.syche's picture
p.syche
267 pencils

poor hippo... i find this too brutal... and yes, not politically correct, as Juan said

Guest's picture
Guest

could i bake the whole cow instead. :)

mikeelrapido's picture
mikeelrapido
1929 pencils

Great idea and picture.

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Guest's picture
Guest

Can someone explain me? I don't get it..

Marlus Lau's picture
Marlus Lau
1806 pencils

I doubt the client has approved that either.

Guest's picture
Guest

politically incorrect??? are u on a site for animal protection or for advertising? Put some normal comments which are related to the nature of the business . Scams are some times like concept cars and they lead the industry somewhere. Nobody will put the hippo inside of the owen , we all now that so why the fuss of being correct? Lets not put superman in ads cause some one will jump from the building. huh?

Guest's picture
Guest

Granted, you would never want yourself or anyone else for that matter to put a limitation to imagination or ideas, but should we show junior artists, copywriters, and art directors that it's fine to pitch even the wildest and most inappropriate ideas? Personally, the only thing this ad has going for it is the illustration and that the hyperbole gets the product's USP across.

Aside from that, the type and layout does not seem to have much going for it and as many pointed out, I don't ever imagine seeing this getting the OK from the client. However, this piece may be fine for a student book. I will not deny that the ad succeeds in attention getting purposes, but that's about it.

I wonder what the third ad would be, a British Giant Rabbit or maybe a Giant Galapagos Tortoise?!

p.syche's picture
p.syche
267 pencils

it's too bad you commented as a "Guest" because you will probably never return to this site...
anyway - it's politically incorrect because you're not supposed to eat such animals as hippos, but you're supposed to protect them in national parks in Africa.

Guest's picture
Guest

why do we never hear your voice when there are racist ads here? but for this funny impossible to achieve campaign you come out full whine?

are animals more important than people to you?

you should think about that question.

Guest's picture
Guest

Why people should be more important?

Maybe YOU should think about that.

Jumo's picture
Jumo
592 pencils

???

---
Jumo,
Art Director FP7 Morocco

Guest's picture
Guest

I think it's highly inappropriate that you have such a prejudice view on which animals should or shouldn't be eaten. Isn't all animal life, and life force equal in the universe. Isn't being alive to one the same as being alive to another. But you suggest we keep them in fenced in facilities. I say let them run free let all animals have the equal right to be eaten and oven roasted with a nice glazing.

and besides who cares it's an ad. The absurdity is the joke. learn to laugh

p.syche's picture
p.syche
267 pencils

again - it's really hard to argue with a "Guest". it's like arguing with a ghost...
so - Guest number 1 - the one saying I don't care about people and racism: it's really my choice to which ads I react. I react generally when I feel like it. it's not like not reacting to a racist ad is racism.
Guest number 2 - i agree, to some extent.
Guest number 3 - i am not a vegetarian, nor a vegan. it sounds like you're one, and good for you. but your views are not universal. as to running free - in animal reserves in countries like Congo they do run free. if you want a popcultural reference watch Madagascar 2. third, and MOST IMPORTANT, I know how to laugh.

now, all of you - learn to sign your name when you comment. anonymity is NOT an answer.

Notorious's picture
Notorious
631 pencils

lame lame lame

outsmart me, if you can

quodavid's picture
quodavid
734 pencils

love the illustration, looks and colors, like the idea, can i say that i always like comments from Juan Cabral and Mikeelrapido siempre dan en el clavo, always right for me

Guest's picture
Guest

So the Woody Woodpecker is the #1 anemy of Greenpeace.

Oh, c'mon, guys this "politically correct" shit is a pain in the ass. It is a illustration, a caricature of animals. It is impossible to put a huge animal in the oven, even if someone wanted to do it. The future is doomed with this neo-hype-hippies...

everartz's picture
everartz
7611 pencils

super duper idea and photo.. love it!!!

| Everartz |

headoffice Communication's picture
headoffice Comm...
174 pencils

DDB keeps me waiting want wonder will be next. Bravo:))

Sherif Hany's picture
Sherif Hany
92 pencils

i like the concept and yes it made me smile....but mmm...hypo in the over...mmm...well yes it delivered the message of how the oven is big but....dont know...it is not yummy Ad.

but so far message is delivered :)....good work

gmint7's picture
gmint7
2685 pencils

so big you can cook a hippo??

that's not nice? not even as a joke.

:::J:::

Guest's picture
Guest

i like the idea. it utilizes 100% of the poster format and it catches your eye like glue.

the only problem i have with this sort of "cannes"-ads is that you hide the product or logo in order to make the whole thing a picture puzzle we creative folks like so much.

many say thats ok since there's the allmighty aha-experience for the customer to find, but if someone is driving by such a poster or doesnt have the time to look closer the whole thing is vain.

prasanno's picture
prasanno
102 pencils

I don't know why some people don’t want to hear other people opinion. We all have different view and let us not make a mockery of anyone. Thank you. As for the ad it works for me. I love it.

p.syche's picture
p.syche
267 pencils

you're SO right!

Marlus Lau's picture
Marlus Lau
1806 pencils

Yes, I guess the point of this reply session is to discuss the ads and contents. As for the ad, I still doubt it was approved knowing Brazil as I do, but it´s interesting.

TheVuk's picture
TheVuk
35 pencils

Hippo is eaten in Africa, so the hippo in the oven is not such a bad idea, but not for Brazil.

Jumo's picture
Jumo
592 pencils

Using usualy eaten animals but the bigest ones, or in entirety would have avoided diverting the attention of the principal message (Sorry for my english).

---
Jumo,
Art Director FP7 Morocco

gmint7's picture
gmint7
2685 pencils

you usually eat hippos?

:::J:::

Guest's picture
Guest

Good idea but I´ve great fear when I see the roast animal. I don´t get eat it.

rolling.stone's picture
rolling.stone
2740 pencils

good idea

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theanc's picture
theanc
2778 pencils

Can't find it good. There's a lot of better ways to sell this feature. This one is just horrible.

fadirahhal's picture
fadirahhal
231 pencils

Sorry????

willy wonka's picture
willy wonka
137 pencils

good work!!

alausa's picture
alausa
1414 pencils

I hope they're well stuffed too. Good job guys!

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