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Free your clothes from odors, 3

Agency: 
Published/Aired: 
May 2009
Description: 
Advertising Agency: DDB Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Art Director: Cicero Souza
Copywriter: Cristiano Cera
Photography: Rodrigo Ribeiro
Illustration: Seagulls Fly

Comments (22)

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Highest Rated

theoldman_son's picture
theoldman_son
Activity Score 317

I quite like this. Funny!!

everartz's picture
everartz
Activity Score 7609

brazil rules!!!

| Everartz |

Guest's picture
Guest

great for ambient execution i think

Disco Munky's picture
Disco Munky
Activity Score 3890

Like the visual but not the line.

How about, Release the odors........maybe not that.

Doin' it for the points

dsklan's picture
dsklan
Activity Score 1926

chefs stink?
maybe french chefs....

patUDAY's picture
patUDAY
Activity Score 436

Oh! Nice one. Very good visual.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

disconnected... its about odor, not a person. too much attention there vs on the actual issue of smell. but since they went there, the art direction given to the personas involved are way too pristine; they almost belie the smell issue. e.g. the "hippy" looks more like several forward-thinking soccer moms I know in Kansas City. this execution seems a solid "junior" idea in need of counsel. come on guys and gals. "literal" needs to be wary of "sophomoric." or forgetful of the gut sense or takeaway.

mdimmer's picture
mdimmer
Activity Score 83

These are great.

roby's picture
roby
Activity Score 65

Good campaign. Execution is great.

Guest's picture
Guest

Actually they came out together. And this one is much better.

Guest's picture
Guest

By the way, I loved the SHOUT campaign above. It´s perfect for the benefits of the product.

surrupu's picture
surrupu
Activity Score 25

doesnt work for me. Disco Munky is right about the line.

Guest's picture
Guest

can be work...

copywriter.txt's picture
copywriter.txt
Activity Score 828

Great art and funny idea.

Emran Hayat's picture
Emran Hayat
Activity Score 832

lol... its nice, intresting & funny

Creativity is a natural extension of our enthusiasm

kuaurdarisprabupadajoir's picture
kuaurdarisprabu...
Activity Score 29

yeah

rogers's picture
rogers
Activity Score 45

Excellent art direction! Good idea!

Alekin's picture
Alekin
Activity Score 2

Genial!

fedric's picture
fedric
Activity Score 39

ok

Guest's picture
Guest

funny... but the line.. so weak. why not write some witty, funny lines about various odors and stains getting trapped in the clothes.

adzomania's picture
adzomania
Activity Score 13

hey how about " Don't clothe odors" for the tag line other wise I quite like the ad

theoldman_son's picture
theoldman_son
Activity Score 317

I quite like this. Funny!!

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