Brastemp: Free your clothes from odors, 3

Advertising Agency: DDB Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Art Director: Cicero Souza
Copywriter: Cristiano Cera
Photography: Rodrigo Ribeiro
Illustration: Seagulls Fly
Via: Adgoodness

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22 comments

everartz's picture
everartz
7611 pencils

brazil rules!!!

| Everartz |

Guest's picture
Guest

great for ambient execution i think

Disco Munky's picture
Disco Munky
3900 pencils

Like the visual but not the line.

How about, Release the odors........maybe not that.

Doin' it for the points

dsklan's picture
dsklan
1927 pencils

chefs stink?
maybe french chefs....

patUDAY's picture
patUDAY
436 pencils

Oh! Nice one. Very good visual.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

disconnected... its about odor, not a person. too much attention there vs on the actual issue of smell. but since they went there, the art direction given to the personas involved are way too pristine; they almost belie the smell issue. e.g. the "hippy" looks more like several forward-thinking soccer moms I know in Kansas City. this execution seems a solid "junior" idea in need of counsel. come on guys and gals. "literal" needs to be wary of "sophomoric." or forgetful of the gut sense or takeaway.

mdimmer's picture
mdimmer
83 pencils

These are great.

roby's picture
roby
65 pencils

Good campaign. Execution is great.

Guest's picture
Guest

Actually they came out together. And this one is much better.

Guest's picture
Guest

By the way, I loved the SHOUT campaign above. It´s perfect for the benefits of the product.

surrupu's picture
surrupu
25 pencils

doesnt work for me. Disco Munky is right about the line.

Guest's picture
Guest

can be work...

copywriter.txt's picture
copywriter.txt
828 pencils

Great art and funny idea.

Emran Hayat's picture
Emran Hayat
832 pencils

lol... its nice, intresting & funny

Creativity is a natural extension of our enthusiasm

kuaurdarisprabupadajoir's picture
kuaurdarisprabu...
29 pencils

yeah

rogers's picture
rogers
45 pencils

Excellent art direction! Good idea!

Alekin's picture
Alekin
2 pencils

Genial!

fedric's picture
fedric
39 pencils

ok

Guest's picture
Guest

funny... but the line.. so weak. why not write some witty, funny lines about various odors and stains getting trapped in the clothes.

adzomania's picture
adzomania
13 pencils

hey how about " Don't clothe odors" for the tag line other wise I quite like the ad

theoldman_son's picture
theoldman_son
319 pencils

I quite like this. Funny!!

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