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Free your clothes from odors, 2

Agency: 
Published/Aired: 
May 2009
Description: 
Advertising Agency: DDB Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio, Sérgio Valente
Art Director: Cicero Souza
Copywriter: Cristiano Cera
Photography: Rodrigo Ribeiro
Illustration: Seagulls Fly

Comments (16)

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Highest Rated

Guest's picture
Guest

Supper...challenging colors....

everartz's picture
everartz
Activity Score 7609

unrivaled!

| Everartz |

bagusasik's picture
bagusasik
Activity Score 68

Four thumbs up!!!

matks's picture
matks
Activity Score 476

A very nice series. Cool idea, convincing execution. And yes! It is a campaign, not three times the same thing as it sometimes happens. Congrats!

roby's picture
roby
Activity Score 65

Very good!

matks's picture
matks
Activity Score 476

Yes, it's very close, but the execution above is much better. In my opinion it's a step ahead from the one in the link (ok half step, but still).

Guest's picture
Guest

People tied in clothes looks like first idea. On the other side, keep animals in cages looks much more smart and cool to me.

Emanresu's picture
Emanresu
Activity Score 2148

Not to take anything away from the ad you posted, but I feel that this execution is much better. Can every agency create a new and original concept for each account and job that comes in? That would be nice. However, I think some people simply need to realize that some ideas are "born again" or "re-imagined" rather than copied or done before.

Guest's picture
Guest

maybe is true, but looks better.

Guest's picture
Guest

Brazil shines again.

Emran Hayat's picture
Emran Hayat
Activity Score 832

cracking campaign... love it

Creativity is a natural extension of our enthusiasm

rogers's picture
rogers
Activity Score 45

This is the example I like most.

Guest's picture
Guest

Hey guys...i'm a bit of a novice...and i'm just curious to know how the execution was carried out? Was it photoshopped or a photo shoot?

theanc's picture
theanc
Activity Score 2783

Cannes winner.

theoldman_son's picture
theoldman_son
Activity Score 317

I wouldn't say it's a Cannes winner, but it's humorous all right.

Guest's picture
Guest

Supper...challenging colors....

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