BrasilSul Fitness Wear: Urban Fitness, 1
The street is my stadium and it's always crowded.
Advertising Agency: AMA, Brazil
Creative Director: Zeca Honorato
Art Director: Marcel Viero
Copywriter: Gustavo Araújo Santos
Photographer: Marcelo Nunes - Bandits
Other additional credits:
Published: August 2009


5 Comments
wtf?! is he dancing?
jazzercise!
Crowded? Always? So why not this time?
NIce art direction in this campaign, no matter copy could have been more "intimist" (and better translated to English)
Hormone vs Neuron - Twitter
in fact i will link this image to sport dressing, like NIKE advertisement