Don't let smells mix.
Biolyse system refrigerator
Advertising Agency: DDB, Paris, France
Executive Creative Directors: Sylvain Thirache, Alexandre Hervé
Head of Art: Sophie Mégrous
Art Director: Martin Darfeuille
Copywriter: Edouard Pérarnaud
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11 Comments
Would it be nicer if it's a mix of a real fish and a real fruit? I mean, the visual is cute but cute is not the right tone & manner, right? I felt that the smell in the concept line can be further strengthen using real edible elements instead of the plasticky elements.
www.michaelwongcc.com
that would probably look better, more eye grabbing and weird too.
That would look a bit disgusting and unappetizing. This beeing an ad for a fridge, they can't show food that doesn't look good. But using this "wallace and gromit" style they manage to get the idea trough, just by using humour. I like this actually, I think it's fun.
CRE8IVE: Give the reality campaign a break! It will loose it's humourous edge which making the very dull issue or product unintresting...beleieve me,for a campiagn like this... reality sucks!
CRE8IVE
Having real image won't make it disgusting I think...it depends on the execution. Look at those award winning PS2 by TBWA Paris, those a real but so well executed and look nothing as disgusting.
www.michaelwongcc.com
agree on that
Every ad is not Ps2..When will you cliche loving, copyats ever learn?
Intelligent ads are the need of the hour.
At first glance, I tought it was a potato
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
very congenial campaign.
http://www.mixcloud.com/miko1aj/
absolutely great!!! been a long time since i saw a nice refridgerator ad. very well executed too
ha ha ha I love the hateful, pissed look in their eyes!