puppiepoppy's picture
1634 pencils

Would it be nicer if it's a mix of a real fish and a real fruit? I mean, the visual is cute but cute is not the right tone & manner, right? I felt that the smell in the concept line can be further strengthen using real edible elements instead of the plasticky elements.

Chris's picture
1987 pencils

that would probably look better, more eye grabbing and weird too.

Stigset's picture
1456 pencils

That would look a bit disgusting and unappetizing. This beeing an ad for a fridge, they can't show food that doesn't look good. But using this "wallace and gromit" style they manage to get the idea trough, just by using humour. I like this actually, I think it's fun.

mauricechike's picture
42 pencils

CRE8IVE: Give the reality campaign a break! It will loose it's humourous edge which making the very dull issue or product unintresting...beleieve me,for a campiagn like this... reality sucks!


puppiepoppy's picture
1634 pencils

Having real image won't make it disgusting I think...it depends on the execution. Look at those award winning PS2 by TBWA Paris, those a real but so well executed and look nothing as disgusting.

Chris's picture
1987 pencils

agree on that

Totto's picture
685 pencils

Every ad is not Ps2..When will you cliche loving, copyats ever learn?

Intelligent ads are the need of the hour.

Minimum's picture
1496 pencils

At first glance, I tought it was a potato

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

miko1aj's picture
3098 pencils

very congenial campaign.

Laurent's picture
289 pencils

absolutely great!!! been a long time since i saw a nice refridgerator ad. very well executed too

AriesDW's picture
172 pencils

ha ha ha I love the hateful, pissed look in their eyes!

MadMan™'s picture
36 pencils

I hate it. The cuteness get's in the way. I'm taking you guys off this project. Give this one to Peggy.

Don Draper

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