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Brandt Refrigerators: Melon chick

Brandt Refrigerators: Melon chick
Your rating: None Average: 10 (3 votes)

Don't let smells mix.
Biolyse system refrigerator

Advertising Agency: DDB, Paris, France
Executive Creative Directors: Sylvain Thirache, Alexandre Hervé
Head of Art: Sophie Mégrous
Art Director: Martin Darfeuille
Copywriter: Edouard Pérarnaud

Comments

theredm's picture 252 pencils

Haha! I dig it.

AlphaHawk's picture 84 pencils

Yeah, I'm cool with these. I laughed when I looked at it. Not too deep of an idea but sometimes having fun is fun.

act's picture 531 pencils

love eat!

DarkSide's picture 899 pencils

interesting visual.

Doing great work is hard, criticize others is way easier.

copycomoelcopi's picture 800 pencils

funny and unforgetable

jennywhx's picture 1144 pencils

best ad of the day!!! even i just starting my new day (morning here), but i knew it will be the best ad of my day :)
cool, i love these, funny and impressive.

kc_brock's picture 694 pencils

nice.

kick ass job on the character illustrations.

rd

erhanali's picture 365 pencils

smart

"Everyday is one short life"

www.erhanali.blogspot.com/

jonft's picture 264 pencils

right audience, right brief.

jono

raverus's picture 1458 pencils

good campaign!

DDBill's picture 120 pencils

Agency : DDB Paris, France
Sylvain Thirache (Executive Creative Director)
Alexandre Hervé (Executive Creative Director)
Sophie Mégrous (Head of Art)
Martin Darfeuille (Art Director)
Edouard Pérarnaud (Copywriter)

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

ivan's picture

Thanks a lot as always!

washiam's picture 443 pencils

The concept I think is old enough, but the execution is cute

liar's picture 388 pencils

Haha, the chicken looked so piss off.

Rene Fractal's picture 1430 pencils

Nice execution in deed.

puppiepoppy's picture 1582 pencils

Would it be nicer if it's a mix of a real chicken and a real fruit? I mean, the visual is cute but cute is not the right tone & manner, right? I felt that the smell in the concept line can be further strengthen using real elements instead of plastic type elements.

"Bowww Wowww"

Rene Fractal's picture 1430 pencils

Well, if you mix those it wouldn`t look clean at all. I know that you mean to make the scene realistic, almost sensitive... but that wouldn't be pleasant (I know the smell wouldn`t be pleasant either), but I think there are some extra points here, because they didn't go for the photography approach and they tried something different, which might be relevant in the category.

yudi's picture 255 pencils

Very interesting!!

itch's picture 810 pencils

hahha.. this is good! two thumbs up! simple n creative.

* it's not how good you are. it's how good you want it to be *

appie's picture 104 pencils

Two thumbs up, a loud WOW and a prolonged smile!

The name is White's picture 82 pencils

Good ad! its simple, yet fun. Nice.

/////////////////////////////////////////////////////

To write is to be the PUPPET MASTER of brainless sheep.

Schizzy's picture 166 pencils

This campaign is awesome! It's cute and simple.

Reminds me of the days when I still found Garfield funny.

mauricechike's picture 44 pencils

CRE8IVE: A real chicken and fruit would have made it too REAL (and spoil the fun), plus you wouldn't get a chicken with that sort of pissed of look if it were a life one. It's an ad for Gs sake element of truth exagerated to become more than the whole truth! Great work ...guess this proves that well done illustration can kick ass!

CRE8IVE

Punch's picture 565 pencils

QUE BUENA PRODUCCION. QUE BUEN INSIGHT.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

ellehcimeo's picture 3536 pencils

I ♥ this ad.

Totto's picture 683 pencils

bravo!!!
A glorious bright light always makes you close your eyes.

Intelligent ads are the need of the hour.

mrtalented's picture 2181 pencils

cute. but it'll make more sense if you change to strong smelled fruit like durian or strong smelled meat like lamb.

trans galactic's picture 85 pencils

heehee..........too funny.........but not new..........

Beatboxer's picture 1523 pencils

I LOVE THE CHICKEN!

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