Brandt Refrigerators: Melon chick
Don't let smells mix.
Biolyse system refrigerator
Advertising Agency: DDB, Paris, France
Executive Creative Directors: Sylvain Thirache, Alexandre Hervé
Head of Art: Sophie Mégrous
Art Director: Martin Darfeuille
Copywriter: Edouard Pérarnaud



Comments
Haha! I dig it.
Yeah, I'm cool with these. I laughed when I looked at it. Not too deep of an idea but sometimes having fun is fun.
love eat!
interesting visual.
Doing great work is hard, criticize others is way easier.
funny and unforgetable
best ad of the day!!! even i just starting my new day (morning here), but i knew it will be the best ad of my day :)
cool, i love these, funny and impressive.
http://jennywhx.blogspot.com jwhx:Visionary
nice.
kick ass job on the character illustrations.
rd
smart
"Everyday is one short life"
www.erhanali.blogspot.com/
right audience, right brief.
jono
good campaign!
Agency : DDB Paris, France
Sylvain Thirache (Executive Creative Director)
Alexandre Hervé (Executive Creative Director)
Sophie Mégrous (Head of Art)
Martin Darfeuille (Art Director)
Edouard Pérarnaud (Copywriter)
William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.
Thanks a lot as always!
The concept I think is old enough, but the execution is cute
Haha, the chicken looked so piss off.
Nice execution in deed.
Would it be nicer if it's a mix of a real chicken and a real fruit? I mean, the visual is cute but cute is not the right tone & manner, right? I felt that the smell in the concept line can be further strengthen using real elements instead of plastic type elements.
"Bowww Wowww"
Well, if you mix those it wouldn`t look clean at all. I know that you mean to make the scene realistic, almost sensitive... but that wouldn't be pleasant (I know the smell wouldn`t be pleasant either), but I think there are some extra points here, because they didn't go for the photography approach and they tried something different, which might be relevant in the category.
Very interesting!!
hahha.. this is good! two thumbs up! simple n creative.
* it's not how good you are. it's how good you want it to be *
Two thumbs up, a loud WOW and a prolonged smile!
Good ad! its simple, yet fun. Nice.
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To write is to be the PUPPET MASTER of brainless sheep.
This campaign is awesome! It's cute and simple.
Reminds me of the days when I still found Garfield funny.
CRE8IVE: A real chicken and fruit would have made it too REAL (and spoil the fun), plus you wouldn't get a chicken with that sort of pissed of look if it were a life one. It's an ad for Gs sake element of truth exagerated to become more than the whole truth! Great work ...guess this proves that well done illustration can kick ass!
CRE8IVE
QUE BUENA PRODUCCION. QUE BUEN INSIGHT.
"Aquí también se opina en español y em português".
"no silencies lo que no sabes expresar".
I ♥ this ad.
bravo!!!
A glorious bright light always makes you close your eyes.
Intelligent ads are the need of the hour.
cute. but it'll make more sense if you change to strong smelled fruit like durian or strong smelled meat like lamb.
heehee..........too funny.........but not new..........
I LOVE THE CHICKEN!
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