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18 comments

fersvax's picture
fersvax
1237 pencils

Does anybody keep rabbit in the fridge?

FER.

theredm's picture
theredm
252 pencils

My thoughts exactly.

copycomoelcopi's picture
copycomoelcopi
822 pencils

yes, when we're about to eat one, we keep it in the fridge… so what?

jennywhx's picture
jennywhx
1142 pencils

yes, in some place, they do eat rabbit, and i admit i did eat rabbit even it look so cruelty cute.
but i wonder if they put rabbit in fridge, guess yes ya. haha.

miko1aj's picture
miko1aj
3097 pencils

In a form of a pie – very often.

theredm's picture
theredm
252 pencils

I guess I'd like to know where this one came from. In the USA, I'd say less than 1% of the population has rabbit in their fridge.

jonft's picture
jonft
264 pencils

Porky would be nice

puppiepoppy's picture
puppiepoppy
1636 pencils

Would it be nicer if it's a mix of a real rabbit (or pig) and a real cheese? I mean, the visual is cute but cute is not the right tone & manner, right? I felt that the smell in the concept line can be further strengthen using real elements instead of the plasticky elements.

mauricechike's picture
mauricechike
44 pencils

CRE8IVE: Lets be realistic...reality wouldn't cut it! I believe the campaignable idea is smashing because we are pitching sense driven product (reality) through art(Ilustration). Its sound really if you give it another thought.

MauRs

puppiepoppy's picture
puppiepoppy
1636 pencils

Having real image won't make it disgusting I think...it depends on the execution. Look at those award winning PS2 by TBWA Paris, those a real but so well executed and look nothing as disgusting.

Totto's picture
Totto
685 pencils

the Plastic charaters atually give life to the ad. real however wont be that effective.Great illustration.
And my friend every ad is not a ps2 ad.

Intelligent ads are the need of the hour.

itch's picture
itch
806 pencils

wic place eats rabbit... poor animal...

* it's not how good you are. it's how good you want it to be *

Totto's picture
Totto
685 pencils

Not exatly rabbits.. wild hares.. are tasty.. roasted ones that is..
A glorious bright light always makes you close your eyes.

Intelligent ads are the need of the hour.

appie's picture
appie
157 pencils

Two thumbs up, a loud WOW and a prolonged smile!

Beatboxer's picture
Beatboxer
1519 pencils

???? Why wouldn't you keep rabbit in the fridge???? What's so weird about that? Let me tell you: You can keep MEAT in general, heh? Fantaaastic! Cow, chicken, turkey, rabbit, crocodile. You name it. Fridge is there to conserve any kind of food, almost.

The rabbit's muzzle is soooooo nice!!!

theredm's picture
theredm
252 pencils

I don't think anyone is saying that you CAN'T keep rabbit in the fridge, just that it is more common not to SEE rabbit in the fridge.

Beatboxer's picture
Beatboxer
1519 pencils

Why? It depends on your preferences, right? Maybe in U.S.A. rabbit is not a good choice, but in Portugal, lots of people like it, and it's part of the 'Menu'. Not as common as pork, cow or chicken, of course, but still...

I guess in France is the same thing.

theredm's picture
theredm
252 pencils

That's exactly what I'm saying. In a previous post, I said that "less than 1% of people have rabbit in their fridge" in the U.S. I'm not saying it's wrong to have rabbit in your fridge, it's just a difference of culture. I've never been to France, so I don't know how common of a dish rabbit is there. It's not a bad choice whatsoever, just not as readily available as beef, pork, or poultry.
Maybe this ad would work in France, where rabbit might be more common. But in the U.S., this would be a bad ad. Did I help to clarify myself?

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