Brand's: Stronger, 2

You have to be stronger! Bird flu, it's back!

Advertising Agency: David Advertising, Taipei, Taiwan
Creative Director: Akae Wang
Art Directors: Brian Chiang, Aska Chuang
Copywriters: Eva Cheng, Ethan Wei
Published: March 2008

7 comments

Guest's picture
Guest

it cud be better then this

Guest's picture
Guest

I'm so glad that pharmaceutical companies aren't permitted to advertise directly to the public in the UK!

Dale's picture
Dale
370 pencils

You're half right. It depends on the pharmaceutical but the ABPI is a pretty heavy handed overlord. Of course the reason that pharmaceutical ads are so bad is that they are so heavily regulated. I yearn for the good old days of snake oil and hokum; it might not have been good for you, and indeed might kill you, but they knew how to advertise.

At any rate, these ads are bad. It's a scare tactic, little benefit and poor execution.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

utterly nonsense...
its not creditable... u mean it can prevent bird flu????
i seriously doubt Brands would wanna promise such irresponsible claim...
unless this ads is a sc.......m...

Guest's picture
Guest

this is a fukin joke

Guest's picture
Guest

they shouldn't have specified birdflu.
"you have to be stronger" is enough.

toomuchflystyles's picture
toomuchflystyles
123 pencils

Appalling

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